And don't forget that for the past 3 months Amazon has been pushing the Kindle app on the iPad. I know that I have bought more from Amazon since I have had my iPad then ever before. From the time of the Kindle launch, the Kindle was always featured on the front of the Amazon site. The first two months of the iPad launch, the Kindle was taken down, and instead was a push for their Kindle app for the iPad. They are marketing smart! With 3 million iPads in consumers hands the past 3 months, there was bound to be a surge. If iPad meets projections of 10 million by end of the year, Amazon should be in retail heaven
