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Amazon has tremendous marketing muscle and the Kindle works for very many people, as it has for the past couple of years. Most people don't care about DRM, although they may come to care in the future. We'll have to wait and see.
My Kindle sales are more than double, almost triple, my Smashwords sales. Risen has just come out at B&N.com and in the Sony store, has yet to hit iBooks and Kobobooks, so we'll see how it all shakes out. But right now, Amazon is pulling in more sales than everyone else combined (not that I'm rolling in sales...Im still in low double digits).
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