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New authors can be bundled with popular authors in digital-only anthologies and samplers to expose them to a wider audience.
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Webscriptions!
Somebody finally noticed!
Looking at the reactions to the Amazon announcement a lot of folks seem mortified that Amazon is doing well.
Truth is, the key point in the announcement is that mainstream ebooks are doing well and now constitute a significant share of the market, comparable in unit volume to the hardcover market. That for all the BPH's efforts, the technology is snowballing and has probably reached critical mass. There is no going back.
The rest is useful stuff but really secondary.