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The article goes into that aspect way toward the end:
One problem is that it's getting to the point that the legitimate sellers are getting drowned in the massive quantities of fake listers that they can't be found by real buyers, leaving buyers thinking they can only buy the $25 one.
Another is that if a bunch of people list a truly rare book a bunch of times each, it makes it appear that there are scores of them available, when there may be only one (assuming it hasn't already been sold, but not yet removed from the mega-lists).
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