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If you think about it, for a particular book, the publisher holds a complete monopoly of supply. So it's not surprising that the set price is high among all variants of the book: if, e.g., the ebook version was considerably lower, you'd have your own customers moving away from the print version to the ebook version resulting in potentially a net loss of profit. So they just set the price to whatever they think is the monopoly price for the book based their estimated demand curve. I wouldn't be surprised if their estimated demand on the people who buy expensive gadgets is shifted upwards relative to the usual market.
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