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HI: The advantages for me are a much bigger 7" screen. You would have to compair them side by side to see that the 7" is way bigger than the 5" screen. Also the backlite I have it on very low and its just great to read on anywhere in my house. I dont read outside in the sun. Also the auto rotation is just amazing to me. It auto rotates a full 360 degrees. So I think thats about 3 advantages so far that I use with this 89.99 book e book reader. I just got is a few hours ago so maby there are more of them I'll see. LOL. Oh the jbl has a gray or green sort of backgroung and this has a white one that makes the print very clead looking. Now in all fairness I liked the jbl and was happy with it but after getting this book reader Back goes the jbl. Now there may be a few flaws with the book reader like wifi but I dont care about that stuff. I dont care about pictures or music. I just would like to have a bigger screen over a 5" one and very clear readabilty with a back lite. But let me say that the JETBOOK LITE is a great e book reader and at a very fair price.
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