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I think ebooks should have no formatting. Leave that up to the reading device, which should offer all the choices.
An ebook should be comprised of chapters, passages, paragraphs, and sentences of words, nothing more. Let the device determine fonts, justification, spacing between lines, paragraphs and passage breaks, which the reader can adjust to their desired preference. Then every book could look completely different, but for one particular reader, every book would look exactly the same. The reading experience becomes transparent, allowing the reader to better indulge in the story, not how it "looks."
My question would be--which format (as in container) are we going to use? Having all these file formats is a messy affair. What do others think? Is EPUB where all this will end up someday? Or...?
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