Quote:
Originally Posted by Papi
Isn't this precisely an argument that would lead them to sell the kindle as cheap as they can, even loose a bit of money if they have the right to ? To get the consumers who want to read e-books on e-readers and nothing else ? As you mentionned, what they want to sell in the end, is books, it doesn't matter if they make much money on the kindle, as long as the consumer has to buy books from them. I think that's more or less the "business model" for video games, or printers.
|
It matters if they
lose money on the Kindle, and trying to make a $99 Kindle would lose money.
Amazon doesn't
need to drop the price to $99 to meet their goals. Like I said, the Kindle is priming the pump, but the water is now flowing nicely. Amazon was smart enough to realize that people used lots of things to read eBooks. The iPhone is an enormously popular device, and a natural for reading on the go. Phones powered by Google Android are coming on fast, witness the Motorola Droid, which has put Moto back in the cell phone business. And those devices have the connectivity to get to Amazon and buy/download books, so the "instant gratification" aspect provided by WhisperNet on the actual Kindle is preserved.
Sure, Amazon would like you to buy a Kindle...at a price where they'll make decent money on the deal. They don't need to lose money to gain market share, and won't.
______
Dennis