Thread: Where should the branding go?
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Old 09-29-2007, 11:38 AM   #6
delphidb96
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Quote:
Originally Posted by hudsong View Post
Branding on the front seems way too loud to me. I'm an apple fan, so I'm all about minimalism. Why do you have to see the brand name of your e-reader? That makes no sense.
Given that the average iPod is so unique in shape and style, it makes sense that it doesn't really *need* front branding.

However, once all the companies establish EU, PacRim and US mass-market presence, the similarity in case sizes and styles pretty much guarantees they will need some form of branding to differentiate. And as one of the other posters mentioned - with a softcover attached - a back-cover branding is invisible and fails in its job.

JMO

Derek
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