Quote:
Originally Posted by abeaty
It will be a miracle if iRex comes out of bankruptcy and makes it as a business. They will be competing in a market:
1) with an iPad that is cheaper than all of their eReaders
2) where the closest competitors are selling at a fraction of the cost
3) where their competitors can make money selling the eBooks so can take a loss on the hardware
4) where the latest eInk screens are only available to Sony and Amazon for the first 3-6 months (I just read this on the internet so it may not be true).
They are going to have to figure out their business plan and do it fast.
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Re. issue #3: As far as I read, the "big ones" take losses on the eBooks as well. $ 9.99 is widely regarded about 30% below cost. So, their competitors generate additional revenue, but most likely no profit or even a loss.
It seems to be all about market share.