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Old 07-14-2010, 09:46 PM   #13
abeaty
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abeaty began at the beginning.
 
Posts: 44
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Join Date: Jun 2010
Device: Kindle Paperweight
Quote:
Originally Posted by physics@war View Post
Good bye old friend! I still have my broken device hold up by iRex. I guess I should mourn for iRex's bankruptcy.
It will be a miracle if iRex comes out of bankruptcy and makes it as a business. They will be competing in a market:

1) with an iPad that is cheaper than all of their eReaders
2) where the closest competitors are selling at a fraction of the cost
3) where their competitors can make money selling the eBooks so can take a loss on the hardware
4) where the latest eInk screens are only available to Sony and Amazon for the first 3-6 months (I just read this on the internet so it may not be true).

They are going to have to figure out their business plan and do it fast.
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