I don't want to cast a stone in the pond but one of our dearest objectives is ecologically transfering the 'written word' from paper to electronic format. Picturing a paper book as a logo that represents us seems a little 'out of way' whatever is featured on its pages.
Although I wouldn't mind seeing that same book picture on an electronic reader shape like the third of # 137.
If I put myself behind the eyes of a person who knows nothing about e-readers and look at the logo on post # 139, nothing there, to me, would suggest 'electronic reading' ! When seeing it my thought would be :
"Mobile Read... Heck, I do that all the time on the bus, what's new to do about that?" Then I'd skip to something else.
And if I look at #156 my first thought would be "Electronics learning books".
The point is that the name Mobile Read doesn't necessarily mean 'electronic way of reading' to anyone but us; it has to be suggested by graphics, we can't get out of it.
Side note: To help aapezzuto clarify points and speed his work, I'd suggest to every one who talks of a previous logo to refer to it by the post numbers of this thread. Please go back to your posts and 'number' your references if you may.
BTW I have a little sideways anecdote.
On this site, to speed our writing, we refer to Mobile Read as MR. Every time I saw it at first, I used to have a thought bugging me in the back of my mind; that MR was familiar, and I couldn't find out what. After over a year I did. MR is a button you find on every calculator of the world. "Memory Recall" with the pun too. Really got a good laugh out of that one.
