Generally, sellers of DRM-free books say so, because they know there are people like chaley, Starson17, and me who will not buy a DRM-restricted ebook under any circumstances, any more than we'd buy a pbook whose covers would lock shut if we tried to read it in a different room. Generally, stores that are affiliated with a specific device are DRM-locked -- Amazon, Sony, B&N, etc. -- while stores that offer formats for many different devices are not. If in doubt, email them and ask.
P.S. The correct term is "DRM restricted". The publishers want us to say "protected" because it's a positive term ... protection is good, right? But it's "protected" from the reader and there is nothing positive about DRM on your ebooks.
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