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Old 09-27-2007, 11:58 AM   #135
NatCh
Gizmologist
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Posts: 11,615
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Join Date: Jan 2006
Location: Republic of Texas Embassy at Jackson, TN
Device: Pocketbook Touch HD3
Quote:
Originally Posted by yvanleterrible View Post
I'd like to point something out. (pun intended with my previous post) The actual logo failed survival because of its physical link with technology. We are writing of things happening in a new, active, quickly evolving field. There is no telling where it will be in the next five years. Ergo our update of the logo should be thought out to survive trends. Hey! We might have to deal with holographic screens sooner than we think!
Excellent point, yvanleterrible -- not the holographic thing, the rest of it.

Quote:
Originally Posted by yvanleterrible View Post
aapezzuto's play with fonts is a more appropriate approach and my main reason, at the risk of repeating myself, to use a faceless reading device... if we go graphic.

A 'forum' based on reading devices should have a logo representing it with words even if it seems retro. But we also deal with futurology and change which we are fierce defenders of. We must find novel ways of expressing them befitting of the mediae we use.
Retro isn't a bad idea, actually, reading itself is kind of retro. Folks have been doing it for thousands of years, and while the technology (walls, papyrus, paper, etc. all the way to computer screens and e-ink) has been changing continuously during that time, the actual act of reading, recognizing symbols which have meaning, really hasn't changed at all.

Maybe the juxtaposing ancient to future approach is something we should focus on.

Maybe the MobileRead font change idea could do a more gradual change. Perhaps the M in some sort of brushed letter, with dot-matrix worked in there in the middle somewhere and progressing to a nice reading font by the end ....

I like the book idea around the letters, but it may be too small to see properly. How about putting the whole thing on a book's pages, with a very obvious, perhaps retro, antenna coming out of one corner (or the spine) of the book, which would allow for keeping the rings around the tip of the antenna for visual continuity?
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