The point of a logo is the same as a classical trade mark: To be easy to identify as to a specific maker or brand. We are effectively trying to brand mobileread. As far as text... i think that the recent fedex logo (4-6 years now
) when they changed to a text based logo... what I love about it is the implied arrow with such a readable font. (see attachments) heck, if you really want to see the power of a decent logo go to
http://www.logoquiz.net/ and take that quiz.
This is not to say that a good logo can't have a
great interactive presence, but its base form needs to hold to the standard criteria.
I think that an animated logo like the one presented
here is a great example of how a recognizable logo in a rich setting made a catchy video. I think that if I could sit down with someone with decent flash mastery for 10-25 hours I could make any of these logos appealing.
heck, the one that I refined that people seem to like with "matrix" like code streaming down it would be awesome and hilarious. "MobileRead, Plug in and assimilate" I love the idea of bits changing into words, and that could be made into a nice pixilated to script version of the name...
I just got an idea, if we could make the ER between mobile and read into a book shape... Leave Mobile in a monospaced, old style electronic font, and the ead in read in a nice script... hmmm quick mock up... ok so the book idea is kinda forced, and im trying to do to much with it... Ill keep playing with the iidea of the words mobile read and the shape of a book, see what i can come up with.
time for some sleep now
