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As long as it was already owned. Like Coke was taken to court by Coca-Cola because people were referring to any similar soda as a Coke. And in some areas, like where I live, you say "coke" instead of a "soda" when you ask if someone wants a drink. But you could mean a Sprite even. So, anyway, my point is they won and Coke refers to Coca-Cola only and Cola can be any type of soda. Whether it's used as common language means nothing in a court of law for intellectual property if they already trademarked it.
JJB
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