Originally Posted by GeoffC
Yep, but what I mean is a reader, as they were once upon a time, could read mobi, ePub etc from which ever store would sell the book - then along came Kindle and the link to Amazon, now iPad with Apple. Yes you can get an app - but originally it wasn't needed....
I see your point. As a user I go to several iPad related sites and most don't even use Apple's iBooks. The apparent favorite is Stanza, followed by Amazon and Kobo. All before iBooks...
I prefer Stanza too.