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I disagree. Amazon, nor anyone else, doesn't need to show anybody a $99 reader. Perhaps they will come along but as above posters mentioned, the cost to competition would be great. A $99 reader might spur a glut of sales initially, however many of them would be to gadget freaks who will find out that they will have to actually read to use the device and then be relegated to the pile of all the other unused gadgets they have. E-readers are kind of a niche market. Not everyone is going to want or buy one.
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