I just saw this thread last night for the first time.
Wouldn't you know it? This morning, what did I see on MY right-hand page advance? A small crack beginning. :headdesk:
Fortunately, I was riding in a car at the time, and within the half-hour we'd stopped for sandwiches at a little strip mall that includes a B&N. So I went in there to request advice. Sure enough, I got the same advice, to call (800)THE-BOOK to initiate the replacement/return procedure.
My new device should arrive within 3-5 business days.
I guess that's what I get for reading
War and Peace on my device and wearing out the page advance button.
I'm glad to hear that there's been a design tweak since the first-run devices hit the market. I really love this ereader and I've been recommending it to anyone who'll listen, so I plan to continue making lots of use of my page-advance buttons.