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Looks like Apple will be a big ebook player, there is no question about that. They could also have asked something like: "when an EInk dedicated Ereader costs $50, might you be interested then for the superior screen reading?"
Price is huge and this market shifts everyday. Apple is not in any position to dominate this market (like it did music), there are too many big players with billions of their own competing.
-bvl
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