Thanks for the discussion - I certainly learned something. I was one of the <20% who would prefer everything be the same orientation, but given that over 80% want to preserve the book orientation, I'll do it that way in the eBooks.
As for auto-rotation, great ideas but given that I'm working with EPUB format, I don't think the standard (in its current form) allows for any of that (yet) so I can't do anything about it.
Thanks!
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