Paul, I think Question 2 is confusing. "Do you own an ereader..." Then the next part is "If you do not own one...". here comes the confusing part: "If you answered yes to the last two questions..." To me, those are mutally exclusive. I either own an ereader (whether an Ipad is an ereader notwithstanding) or I don't. So how can I answer yes to both parts? If the last part was simply worded as "Are you considering purchasing an ereader?" then it would cover those of us who are serial ereader buyers as well as those who are looking for their first ereader. The essay part could then be answered by those who answered yes to both parts.
Otherwise, I agree with what has been said above--kudos for asking, but perhaps the survey could have been better worded.
And luqmaninbmore--I did a bit of a double take at the double entendre, too!
Glad I wasn't the only one!