Per the offer (if you click on the little footnote 1 at the top), the small print states:
Quote:
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... $49.95 price applies only to purchases of the Sony Reader (FRPRS500U) made at SonyRewards.com with the Sony Card on or before 9/30/2007. ...
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That's Sunday night. If the Reader isn't available until Monday, this seems like a sneaky way to try to get people to miss this offer...
Call Sony up immediately if you don't see it on Friday, as Monday will be TOO LATE!
Good luck, all!