Thread: Survey Reveals 49% of iPad Owners No Longer Want an eReader
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Old 07-09-2010, 12:05 PM   #40
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Quote:
Originally Posted by BenLee View Post
Found this interesting article about a recent survey done on iPad users.

The findings were that iPads appeal to mostly females and new Apple users.

But the part I found most interesting was this segment here:



So, half of the iPad owners no longer want to consider buying an eReader. Considering the 3 million (?) iPads that have sold or will be sold.... that's a lot of people who have been eliminated as possible eReader users.

Another interesting bit was this



I knew entertainment and "cool" had something to do with the iPad's success, but wow. Amazing. Plus, nobody even mentioned anything about utility or reading. "convenience" is somewhat vague. Convenient to do what?
Wow that is a huge number of dissatisfaction customers. I knew there would be a lot of folks not happy with the iPad as an eReader solution due to it's glare, wieght, and LCD, but I never would have guessed it as high as 51%.

I'm now curious to see what kind of numbers Kindle/nook/SONY eReaders would return

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