Quote:
Originally Posted by LDBoblo
Thus two thirds are repeat customers. That's pretty high.
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Not to beat this to death or anything, but attracting that many
new customers to a company that's been around for as many years as Apple, and, at least in recent years, has overtaken the biggest competitor (Microsoft) with some very popular products (iPod, iPhone), is actually pretty amazing.
If Microsoft put out a fancy new something or other (perhaps something that didn't brick at an alarming rate), it's almost a guarantee that their repeat customer ratio would be at, like, 95% because of a similar, farther reaching universality of usage of their products.
On a different subject, the elitist imagery of Apple products (though some owners still like to pretend it's still around) has generally faded with such widespread ownership, except of course from the minds of people who don't like the devices.