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You don't get a second chance to make a first impression. It seems to me that Borders might be simply unprepared for the popularity of the whole ebook thing. E.g. the massive delays actually getting hold of a kobo, and the meltdowns of the online system. While I'm glad they actually brought the Kobo out here, I find their online system too clunky and lacking in user control, so I just buy ebooks elsewhere for the time being.
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