Snyder, Gary: The Smokey the Bear Sutra, v.1, 29 Feb 2008.
 

From Wikipedia:
The Smokey the Bear Sutra is a 1969 poem by Gary Snyder which presents environmental concerns in the form of a Buddhist sutra, and depicts Smokey as the reincarnation of Vairocana Buddha. Snyder composed the poem in one night for a February 1969 Sierra Club Wilderness Conference, at which he distributed the first copies. The poem "may be reproduced free forever," and has since been widely disseminated in print and electronic forms.

‘Now those who recite this Sutra and then try to put it in practice will accumulate merit as countless as the sands of Arizona and Nevada.’