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-   -   $.99 eBook becomes biggest earner (https://www.mobileread.com/forums/showthread.php?t=124905)

PHugger 03-09-2011 02:55 PM

$.99 eBook becomes biggest earner
 
An independent author's perspective on eBook pricing -

http://news.slashdot.org/story/11/03...-Books?from=fb





PCH

HarryT 03-09-2011 02:59 PM

I am a little puzzled:

Quote:

Joe Konrath has an interesting interview with independent writer John Locke who currently holds the coveted #1 spot in the Amazon Top 100 and has sold just over 350,000 downloads on Kindle of his 99 cent books since January 1st of this year, which, with a royalty rate of 35%, is an annual income well over $500k.
350,000 downloads at $1 (let's make it round figures) means sales of (obviously) $350,000. 35% of $350,000 is $122,500. Where does this figure of "well over $500k" come from?

Graham 03-09-2011 03:04 PM

Quote:

Originally Posted by HarryT (Post 1436217)
I am a little puzzled:

350,000 downloads at $1 (let's make it round figures) means sales of (obviously) $350,000. 35% of $350,000 is $122,500. Where does this figure of "well over $500k" come from?

I guess it's a projected annual income based on two months of sales.

Graham

Giggleton 03-09-2011 03:06 PM

While it might seem a bit restrictive to limit your content provider's pricing options, mandating that all authors sell their books for 1 dollar might be an interesting option for booksellers to consider.

This would create an extremely level playing field, debates about the worth of a particular purchase would be non-existent.

Popular authors such as those in the article, have had success at this price point. This small price model is probably best suited to a direct writer to reader relationship.

It would also bring us one step closer to a copyright free world, where all books are freely traded and compensation comes in the form of donations after the fact of reading.

:book2:

The Old Man 03-09-2011 03:07 PM

Quote:

Originally Posted by HarryT (Post 1436217)
I am a little puzzled:

350,000 downloads at $1 (let's make it round figures) means sales of (obviously) $350,000. 35% of $350,000 is $122,500. Where does this figure of "well over $500k" come from?

It says, "...since January 1st of this year, which, with a royalty rate of 35%, is an annual income well over $500k." and is dated today so I think they are projecting sales at that rate through the end of this year. Does seem a bit fantastic.

I also notice he has several books at that price. Perhaps they are including them all.

HarryT 03-09-2011 03:18 PM

Quote:

Originally Posted by The Old Man (Post 1436235)
It says, "...since January 1st of this year, which, with a royalty rate of 35%, is an annual income well over $500k." and is dated today so I think they are projecting sales at that rate through the end of this year. Does seem a bit fantastic.

That would explain it. Thanks - I'd missed the word "annual".

RockdaMan 03-09-2011 03:22 PM

As long as it entertains me.

The Old Man 03-09-2011 03:29 PM

The article does offer some hope for reduced prices and the reason for the $$$ income does make sense. I looked over several of his books and was tempted on one. Dropping a buck is no longer much of an expense, only about 6 miles of driving and 1/5 the price of a decent cigar.

Fbone 03-09-2011 03:53 PM

Keep in mind John Locke's two books on Amazon's list are only 200 pages long or about 50,00 words.

Edit: I checked on Smashwords and they are less than 42,000 words.

Dulin's Books 03-09-2011 03:54 PM

do they get 35% for $.99 books? i thought there was a staged rate where they got less for books priced under $3?

Dulin's Books 03-09-2011 03:58 PM

According to this article about the success of young Amanda Hocking http://www.usatoday.com/life/books/n...oks09_ST_N.htm they get 70% of the price at $2.99 or more and 30% at $.99

The Old Man 03-09-2011 04:01 PM

Quote:

Originally Posted by Fbone (Post 1436310)
Keep in mind John Locke's two books on Amazon's list are only 200 pages long or about 50,000 words.

I count seven.

tubemonkey 03-09-2011 04:03 PM

Quote:

Originally Posted by Dulin's Books (Post 1436324)
According to this article about the success of young Amanda Hocking http://www.usatoday.com/life/books/n...oks09_ST_N.htm they get 70% of the price at $2.99 or more and 30% at $.99

That's quite a cut. Why doesn't he also sell in iTunes and get 70%?

Lastblade 03-09-2011 04:03 PM

Marginal cost = price => Profit maximization

Hellmark 03-09-2011 04:40 PM

At that price, you start to get a lot of the impulse buys. At higher prices, people start thinking more about whether or not they want it.


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