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Old 06-01-2007, 12:48 PM   #1
NatCh
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Instant Rebate on the Sony Reader?

A number of MobileReaders have noticed that prices seem to be dropping on Readers around the web. igorsk reported that ABT Electronics has reduced their prices, induna pointed out that Fry's Electronics has also dropped.

After some poking around, I found that Best Buy is currently offering a $50 "instant rebate" on the Reader. and a quick survey of other sites revealed that J&R Music and Computer World, and CompUSA, are apparently doing something similar. What started out looking like one retailer bucking the trend, is looking more like an actual price drop!

However, since the $50 drop is specifically presented as a "rebate" by some of the retailers, it seems likely that it may be a temporary thing. But pile it up with the "$149" ConnStore credits, and it's a pretty nice deal.
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Old 06-01-2007, 01:46 PM   #2
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It sounds great, it may even get some that are on the fence to finally get the Sony Reader. I have had mine since November when the CONNECT store credit was only $50 so this represents a savings of $150 from when I bought mine. Do I feel cheated? Not in the least. I have already gotten more than $150 of enjoyment from the Reader. (Plus I've met a lot of nice folks here at MobileRead that I otherwise might not have met.
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Old 06-01-2007, 01:52 PM   #3
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Hmm, I wonder if it is not selling well, which goes against what we have heard, or if this is the beginning of clearing the channel for the rumored Reader version 2.
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Old 06-01-2007, 03:14 PM   #4
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I suspect that demand for PVI's e-ink screens has probably not exploded from non-Sony device makers. That would mean that (1) by now, supply is much greater with expanded production capacities and (2) Sony is likely to be a dominant purchaser of the screens.

That should give Sony bargaining power, and may lead to reduced screen costs, and therefore reduced pricing (even if it's only through rebate deals or free books).

Just a wild theory, but it seems to make sense. Unfortunately, we really haven't heard any rumors about a Sony Reader 2, or any signs that there's even a reason to do that yet. Sort of reminds me of how Dell didn't feel much pressure to improve the Axim PDAs, because they had a market leading product for years even with barely any changes to it. But we can always hope Sony will eventually pump out new models like they did for the Clie. Well, minus the part about leaving the business all together! ;-)
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Old 06-01-2007, 08:30 PM   #5
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Think of it as market research. How does demand change at different price points.
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Old 06-01-2007, 08:31 PM   #6
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This is directed at those that are considering the Reader.

If you have been considering getting one. Do it. Now seems to be the perfect time since the price drop. I have had mine for several months and have not put it down since. I have increased my reading schedule as the Reader is so convienient to carry. I am a lover of hardcover books, but have found that I carry the Reader with me everywhere (yes... Everywhere).

Not to mention that the books I have read that I would have never bought because of one reason or another.

Again if you are considering the Reader, get it. You will not regret it.

Seth Williams
San Francisco

P.S. No this is not an ad. It is my personal feelings.
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Old 06-02-2007, 03:35 AM   #7
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Quote:
Originally Posted by Leaping Gnome
Hmm, I wonder if it is not selling well, which goes against what we have heard, or if this is the beginning of clearing the channel for the rumored Reader version 2.
What rumours are these? Please elaborate!
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Old 06-02-2007, 05:41 AM   #8
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Good deal to hear, I've been thinking about picking up an extra for my wife's use. Guess I'll have to keep my ear to the ground for the best deal.
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Old 06-02-2007, 11:12 AM   #9
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Quote:
Originally Posted by HarryT
What rumours are these? Please elaborate!
The only rumors I'm aware of stemmed from a comment by one of the Sony muckety-mucks at CES (I can't remember off-hand who it was).

But there hasn't been anything beyond that one thing that I've been able to dig up, so these days I'm thinking that we shouldn't look for anything to come of it any time soon.

Just my opinion, of course, so salt to taste.
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Old 06-02-2007, 12:07 PM   #10
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What was the comment?
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Old 06-02-2007, 04:05 PM   #11
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The $149.00 Connection Store credit is a rip IMO. Well at least $100.00 of it. Ill wait just a bit longer.
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Old 06-02-2007, 04:13 PM   #12
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The $149.00 Connection Store credit is a rip IMO. Well at least $100.00 of it. Ill wait just a bit longer.
So you may not end up using the $100 part of the credit. That not a good reason to hold off. You still gett he $50 credit which is valid and usable.
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Old 06-02-2007, 05:03 PM   #13
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What rumours are these? Please elaborate!
... and a new Reader model, adding wireless capability, will likely appear within the year.

http://www.theinquirer.net/default.aspx?article=36809
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Old 06-02-2007, 05:47 PM   #14
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... and a new Reader model, adding wireless capability, will likely appear within the year.

http://www.theinquirer.net/default.aspx?article=36809
It would be nice if they did a 1024x768 screen and then with the wifi, we could have proper web surfing with a stylus and keyboard like the lebre had. And make the screen 16 shades of grey at least. They can do a lot with it to make it the best reader/PDA ever.
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Old 06-02-2007, 06:56 PM   #15
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Yeah, that was the comment.

It does sound nice, but I haven't seen anything else on it other than that one comment, so it makes me a bit skeptical, is all.
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