Register Guidelines E-Books Search Today's Posts Mark Forums Read

Go Back   MobileRead Forums > E-Book General > General Discussions

Notices

Reply
 
Thread Tools Search this Thread
Old 08-25-2010, 06:19 AM   #1
jhempel24
Wizard
jhempel24 ought to be getting tired of karma fortunes by now.jhempel24 ought to be getting tired of karma fortunes by now.jhempel24 ought to be getting tired of karma fortunes by now.jhempel24 ought to be getting tired of karma fortunes by now.jhempel24 ought to be getting tired of karma fortunes by now.jhempel24 ought to be getting tired of karma fortunes by now.jhempel24 ought to be getting tired of karma fortunes by now.jhempel24 ought to be getting tired of karma fortunes by now.jhempel24 ought to be getting tired of karma fortunes by now.jhempel24 ought to be getting tired of karma fortunes by now.jhempel24 ought to be getting tired of karma fortunes by now.
 
jhempel24's Avatar
 
Posts: 2,079
Karma: 7068605
Join Date: Dec 2007
Device: Amazon Kindle Paperwhite, B&N Nook Colro
Advertising in eBooks

Okay, now that eBooks are really taking off, what do you all think?

I for see a future where publishers will sell ad-space, and with it being a technological item, I can see it being relevant (like a book from 40 yrs ago not selling you Topps Baseball Cards for .05).

I know publishers shy away because it takes away from the reading experience in a physical book, but with digital media, I'm thinking that a 10 second ad being put at the start of the book when you open it might be coming in the next few years.

What are your thoughts?
jhempel24 is offline   Reply With Quote
Old 08-25-2010, 06:26 AM   #2
eric11210
Addict
eric11210 ought to be getting tired of karma fortunes by now.eric11210 ought to be getting tired of karma fortunes by now.eric11210 ought to be getting tired of karma fortunes by now.eric11210 ought to be getting tired of karma fortunes by now.eric11210 ought to be getting tired of karma fortunes by now.eric11210 ought to be getting tired of karma fortunes by now.eric11210 ought to be getting tired of karma fortunes by now.eric11210 ought to be getting tired of karma fortunes by now.eric11210 ought to be getting tired of karma fortunes by now.eric11210 ought to be getting tired of karma fortunes by now.eric11210 ought to be getting tired of karma fortunes by now.
 
Posts: 295
Karma: 400001
Join Date: Aug 2010
Device: Sony Reader PRS-600
Maybe on an "enhanced" book, like one which has videos and whatnot, but I think people reading a regular text novel will find it a huge turn off. Unless there is some other benefit, like you get the book for a nice discount in exchange for having to view an ad before you can read it.
eric11210 is offline   Reply With Quote
Old 08-25-2010, 06:27 AM   #3
Lady Fitzgerald
Wizard
Lady Fitzgerald ought to be getting tired of karma fortunes by now.Lady Fitzgerald ought to be getting tired of karma fortunes by now.Lady Fitzgerald ought to be getting tired of karma fortunes by now.Lady Fitzgerald ought to be getting tired of karma fortunes by now.Lady Fitzgerald ought to be getting tired of karma fortunes by now.Lady Fitzgerald ought to be getting tired of karma fortunes by now.Lady Fitzgerald ought to be getting tired of karma fortunes by now.Lady Fitzgerald ought to be getting tired of karma fortunes by now.Lady Fitzgerald ought to be getting tired of karma fortunes by now.Lady Fitzgerald ought to be getting tired of karma fortunes by now.Lady Fitzgerald ought to be getting tired of karma fortunes by now.
 
Lady Fitzgerald's Avatar
 
Posts: 2,013
Karma: 251649
Join Date: Apr 2010
Location: Tempe, AZ, USA, Earth
Device: JetBook Lite (away from home) + 1 spare, 32" TV (at home)
Shhhh! Don't give them ideas!
Lady Fitzgerald is offline   Reply With Quote
Old 08-25-2010, 07:28 AM   #4
brecklundin
Banned
brecklundin is as sexy as a twisted cruller doughtnut.brecklundin is as sexy as a twisted cruller doughtnut.brecklundin is as sexy as a twisted cruller doughtnut.brecklundin is as sexy as a twisted cruller doughtnut.brecklundin is as sexy as a twisted cruller doughtnut.brecklundin is as sexy as a twisted cruller doughtnut.brecklundin is as sexy as a twisted cruller doughtnut.brecklundin is as sexy as a twisted cruller doughtnut.brecklundin is as sexy as a twisted cruller doughtnut.brecklundin is as sexy as a twisted cruller doughtnut.brecklundin is as sexy as a twisted cruller doughtnut.
 
Posts: 1,906
Karma: 15348
Join Date: Jun 2007
Device: mine
http://www.mobileread.com/forums/sho...&highlight=ads
brecklundin is offline   Reply With Quote
Old 08-25-2010, 07:37 AM   #5
jhempel24
Wizard
jhempel24 ought to be getting tired of karma fortunes by now.jhempel24 ought to be getting tired of karma fortunes by now.jhempel24 ought to be getting tired of karma fortunes by now.jhempel24 ought to be getting tired of karma fortunes by now.jhempel24 ought to be getting tired of karma fortunes by now.jhempel24 ought to be getting tired of karma fortunes by now.jhempel24 ought to be getting tired of karma fortunes by now.jhempel24 ought to be getting tired of karma fortunes by now.jhempel24 ought to be getting tired of karma fortunes by now.jhempel24 ought to be getting tired of karma fortunes by now.jhempel24 ought to be getting tired of karma fortunes by now.
 
jhempel24's Avatar
 
Posts: 2,079
Karma: 7068605
Join Date: Dec 2007
Device: Amazon Kindle Paperwhite, B&N Nook Colro
Wow, the fact that there was a thread over a year ago that was pulled up is mind boggling LOL, didn't know there was one.

I personally wouldn't contribute to the publishers that put ads there, and I'm talking about text w/pics and such.)

But for some reason I can see it coming now that these things are seriously taking off and are now being sold at prices that the average consumer can purchase at will.
jhempel24 is offline   Reply With Quote
Old 08-25-2010, 07:43 AM   #6
kcmay
Addict
kcmay ought to be getting tired of karma fortunes by now.kcmay ought to be getting tired of karma fortunes by now.kcmay ought to be getting tired of karma fortunes by now.kcmay ought to be getting tired of karma fortunes by now.kcmay ought to be getting tired of karma fortunes by now.kcmay ought to be getting tired of karma fortunes by now.kcmay ought to be getting tired of karma fortunes by now.kcmay ought to be getting tired of karma fortunes by now.kcmay ought to be getting tired of karma fortunes by now.kcmay ought to be getting tired of karma fortunes by now.kcmay ought to be getting tired of karma fortunes by now.
 
kcmay's Avatar
 
Posts: 363
Karma: 500001
Join Date: Jul 2010
Location: Georgia, USA
Device: Kindle2
Can you imagine if the ads could turn on text-to-speech and/or music and start blaring at you when you turned the page? UGH!!
kcmay is offline   Reply With Quote
Old 08-25-2010, 07:50 AM   #7
DixieGal
Hi There!
DixieGal ought to be getting tired of karma fortunes by now.DixieGal ought to be getting tired of karma fortunes by now.DixieGal ought to be getting tired of karma fortunes by now.DixieGal ought to be getting tired of karma fortunes by now.DixieGal ought to be getting tired of karma fortunes by now.DixieGal ought to be getting tired of karma fortunes by now.DixieGal ought to be getting tired of karma fortunes by now.DixieGal ought to be getting tired of karma fortunes by now.DixieGal ought to be getting tired of karma fortunes by now.DixieGal ought to be getting tired of karma fortunes by now.DixieGal ought to be getting tired of karma fortunes by now.
 
DixieGal's Avatar
 
Posts: 7,473
Karma: 2930523
Join Date: Feb 2008
Location: Ft Lauderdale
Device: iPad
If it resulted in lower book prices, I would happily agree to it. It would seem that print ads instead of commercials would be the way to go, because I don't think e-ink could manage an iTunes type ad. I don't know enough about that technology to say for sure.

I can imagine it being like magazines, which have lots of ads, but nobody really is bothered by them.

It would hurt writers, unless they got a portion of advertising income.
DixieGal is offline   Reply With Quote
Old 08-25-2010, 07:53 AM   #8
Patricia Ryan
Connoisseur
Patricia Ryan rocks like Gibraltar!Patricia Ryan rocks like Gibraltar!Patricia Ryan rocks like Gibraltar!Patricia Ryan rocks like Gibraltar!Patricia Ryan rocks like Gibraltar!Patricia Ryan rocks like Gibraltar!Patricia Ryan rocks like Gibraltar!Patricia Ryan rocks like Gibraltar!Patricia Ryan rocks like Gibraltar!Patricia Ryan rocks like Gibraltar!Patricia Ryan rocks like Gibraltar!
 
Patricia Ryan's Avatar
 
Posts: 90
Karma: 100000
Join Date: Jul 2010
Device: Kindle, iPad
Quote:
Originally Posted by Lady Fitzgerald View Post
Shhhh! Don't give them ideas!
Exactly! I used to think there would never be commercials at movie theaters, but look what's happened--you pay $8 or $10 to see a film and you still have to sit through that first. And there have been ads in books for years, so it probably is just a matter of time. But I hope when it happens, it's not too in-your-face.
Patricia Ryan is offline   Reply With Quote
Old 08-25-2010, 08:02 AM   #9
DixieGal
Hi There!
DixieGal ought to be getting tired of karma fortunes by now.DixieGal ought to be getting tired of karma fortunes by now.DixieGal ought to be getting tired of karma fortunes by now.DixieGal ought to be getting tired of karma fortunes by now.DixieGal ought to be getting tired of karma fortunes by now.DixieGal ought to be getting tired of karma fortunes by now.DixieGal ought to be getting tired of karma fortunes by now.DixieGal ought to be getting tired of karma fortunes by now.DixieGal ought to be getting tired of karma fortunes by now.DixieGal ought to be getting tired of karma fortunes by now.DixieGal ought to be getting tired of karma fortunes by now.
 
DixieGal's Avatar
 
Posts: 7,473
Karma: 2930523
Join Date: Feb 2008
Location: Ft Lauderdale
Device: iPad
Before there was an Internet, books had a couple of pages at the back of the book. One would be an order form for more books by the same author, and the other would be an order form for similar books by different authors. We tore out the pages and mailed them in with paper checks, and in 3 or 4 weeks, the books arrived.

It was a way to find new writers and books. That would certainly be user friendly advertising to put in ebooks, IMO.
DixieGal is offline   Reply With Quote
Old 08-25-2010, 08:13 AM   #10
ardeegee
New Musicians of Bremen
ardeegee ought to be getting tired of karma fortunes by now.ardeegee ought to be getting tired of karma fortunes by now.ardeegee ought to be getting tired of karma fortunes by now.ardeegee ought to be getting tired of karma fortunes by now.ardeegee ought to be getting tired of karma fortunes by now.ardeegee ought to be getting tired of karma fortunes by now.ardeegee ought to be getting tired of karma fortunes by now.ardeegee ought to be getting tired of karma fortunes by now.ardeegee ought to be getting tired of karma fortunes by now.ardeegee ought to be getting tired of karma fortunes by now.ardeegee ought to be getting tired of karma fortunes by now.
 
ardeegee's Avatar
 
Posts: 3,290
Karma: 1162698
Join Date: Sep 2009
Device: PRS-350
Quote:
Originally Posted by jhempel24 View Post
I know publishers shy away because it takes away from the reading experience in a physical book, but with digital media, I'm thinking that a 10 second ad being put at the start of the book when you open it might be coming in the next few years.

What are your thoughts?
For me, at least, it would ensure that I would never again purchase an ebook, and would from then on get every book from the "darknet", where it will be available with all that garbage stripped off days or hours after publication.

Intrusive ads do two things-- they inconvenience legal users, and they drive even more people to piracy-- said pirates getting a nice, clean, superior product.
ardeegee is offline   Reply With Quote
Old 08-25-2010, 08:16 AM   #11
Moejoe
Banned
Moejoe did not drink the Kool Aid.Moejoe did not drink the Kool Aid.Moejoe did not drink the Kool Aid.Moejoe did not drink the Kool Aid.Moejoe did not drink the Kool Aid.Moejoe did not drink the Kool Aid.Moejoe did not drink the Kool Aid.Moejoe did not drink the Kool Aid.Moejoe did not drink the Kool Aid.Moejoe did not drink the Kool Aid.Moejoe did not drink the Kool Aid.
 
Posts: 5,113
Karma: 72193
Join Date: Feb 2009
Location: South of the Border
Device: Coffin
If they put ads in ebooks someone will program an 'adblock' ebook version where you can turn them off.
Moejoe is offline   Reply With Quote
Old 08-25-2010, 08:25 AM   #12
Lady Fitzgerald
Wizard
Lady Fitzgerald ought to be getting tired of karma fortunes by now.Lady Fitzgerald ought to be getting tired of karma fortunes by now.Lady Fitzgerald ought to be getting tired of karma fortunes by now.Lady Fitzgerald ought to be getting tired of karma fortunes by now.Lady Fitzgerald ought to be getting tired of karma fortunes by now.Lady Fitzgerald ought to be getting tired of karma fortunes by now.Lady Fitzgerald ought to be getting tired of karma fortunes by now.Lady Fitzgerald ought to be getting tired of karma fortunes by now.Lady Fitzgerald ought to be getting tired of karma fortunes by now.Lady Fitzgerald ought to be getting tired of karma fortunes by now.Lady Fitzgerald ought to be getting tired of karma fortunes by now.
 
Lady Fitzgerald's Avatar
 
Posts: 2,013
Karma: 251649
Join Date: Apr 2010
Location: Tempe, AZ, USA, Earth
Device: JetBook Lite (away from home) + 1 spare, 32" TV (at home)
Quote:
Originally Posted by ardeegee View Post
For me, at least, it would ensure that I would never again purchase an ebook, and would from then on get every book from the "darknet", where it will be available with all that garbage stripped off days or hours after publication.

Intrusive ads do two things-- they inconvenience legal users, and they drive even more people to piracy-- said pirates getting a nice, clean, superior product.
Actually, three things. Several years ago, I read an article about a new technique that allowed merely rolling over a "button" would allow it to be activated. The writer waxed poetic over the wonderful opportunities that would introduce. Sure enough, within a year, pop-up ads triggered by rolling over the ad or even a word in the text of an article, whatever, would trigger a pop-up.

I don't have a problem with ads on a website; after all they pay for the site and inform me of new products and services. I draw the line at intrusive ads, though. I have quit using sites, after telling the site users why, because the ads became so obnoxiously intrusive. I also will not use products or services of companies that use intrusive ads. Netflix has been the overall worst of the lot.
Lady Fitzgerald is offline   Reply With Quote
Old 08-25-2010, 08:27 AM   #13
Solicitous
Wizard
Solicitous ought to be getting tired of karma fortunes by now.Solicitous ought to be getting tired of karma fortunes by now.Solicitous ought to be getting tired of karma fortunes by now.Solicitous ought to be getting tired of karma fortunes by now.Solicitous ought to be getting tired of karma fortunes by now.Solicitous ought to be getting tired of karma fortunes by now.Solicitous ought to be getting tired of karma fortunes by now.Solicitous ought to be getting tired of karma fortunes by now.Solicitous ought to be getting tired of karma fortunes by now.Solicitous ought to be getting tired of karma fortunes by now.Solicitous ought to be getting tired of karma fortunes by now.
 
Posts: 1,404
Karma: 1137946
Join Date: Aug 2009
Location: TAS, Australia
Device: Astak Pocket Pro (Black), 2 x Kindle WiFi (Graphite), iPod Touch 4G
Quote:
Originally Posted by DixieGal View Post
Before there was an Internet, books had a couple of pages at the back of the book. One would be an order form for more books by the same author, and the other would be an order form for similar books by different authors. We tore out the pages and mailed them in with paper checks, and in 3 or 4 weeks, the books arrived.

It was a way to find new writers and books. That would certainly be user friendly advertising to put in ebooks, IMO.
Ah but they were at the end of the book and didn't bother you at all. I personally find the ebooks I've downloaded from Feedbooks to be good, at the end of the book there is a list and a blurb of a few similar books you might be interested in reading. To me that works very well. Its there if you want it, but doesn't get in the way.

When I hear about advertising in ebooks for some reason I get the feeling that you'll buy an ebook and every 8 pages or so an ad for incontinence pads or discount voucher for some store will appear interrupting your reading (much like TV ads, to this day I still detest a TV show being broken up to feed us advertising, even get it on payTV).

I think people should be more worried about advertising in free apps for tablet PCs (like the iPad and Android tablets) than ebooks. A tablet PC can display an ad and the user can click and follow the ad to an official website, simple. Ereaders would require the user to go out of their way and follow up the ad (very few have effective web browsers or internet connectivity), kind of removes all impulses the user might experience.
Solicitous is offline   Reply With Quote
Old 08-25-2010, 08:38 AM   #14
Kali Yuga
Professional Contrarian
Kali Yuga ought to be getting tired of karma fortunes by now.Kali Yuga ought to be getting tired of karma fortunes by now.Kali Yuga ought to be getting tired of karma fortunes by now.Kali Yuga ought to be getting tired of karma fortunes by now.Kali Yuga ought to be getting tired of karma fortunes by now.Kali Yuga ought to be getting tired of karma fortunes by now.Kali Yuga ought to be getting tired of karma fortunes by now.Kali Yuga ought to be getting tired of karma fortunes by now.Kali Yuga ought to be getting tired of karma fortunes by now.Kali Yuga ought to be getting tired of karma fortunes by now.Kali Yuga ought to be getting tired of karma fortunes by now.
 
Kali Yuga's Avatar
 
Posts: 2,045
Karma: 3289631
Join Date: Mar 2009
Device: Kindle 4 No Touchie
Yep, this topic was thoroughly explored a year or so ago. Apparently Amazon or someone else filed a patent that made a bunch of pundits proclaim that "ads in ebooks" were imminent, much hay was made, etc etc

I still seriously doubt we'll see ads in books, though it is possible. When you pull up a title in Google Books, there are a couple of unobtrusive ads on the left side -- small enough that you can easily miss it.

That said, there is almost no chance we'll see ad-supported or subsidized ebooks. For example, a typical cost per impression (i.e. one person looking at one web ad) is $0.004. If you have a 250 page book, and an ad on every page, that nets $1 per book. Even at $2 or $3 per book, that's a pretty disruptive experience that will put off a lot of readers. It's certainly not going to generate enough revenues to make an ebook free.

I concur though you might see a return of advertising for other books at the end of an ebook.
Kali Yuga is offline   Reply With Quote
Old 08-25-2010, 08:54 AM   #15
GeoffC
Chocolate Grasshopper ...
GeoffC ought to be getting tired of karma fortunes by now.GeoffC ought to be getting tired of karma fortunes by now.GeoffC ought to be getting tired of karma fortunes by now.GeoffC ought to be getting tired of karma fortunes by now.GeoffC ought to be getting tired of karma fortunes by now.GeoffC ought to be getting tired of karma fortunes by now.GeoffC ought to be getting tired of karma fortunes by now.GeoffC ought to be getting tired of karma fortunes by now.GeoffC ought to be getting tired of karma fortunes by now.GeoffC ought to be getting tired of karma fortunes by now.GeoffC ought to be getting tired of karma fortunes by now.
 
GeoffC's Avatar
 
Posts: 26,895
Karma: 16968764
Join Date: Mar 2008
Location: Scotland
Device: Cybook Gen3 , Pocketbook 302 (Black) , Nexus 10: wife has PW
Quote:
Originally Posted by DixieGal View Post
Before there was an Internet, books had a couple of pages at the back of the book. One would be an order form for more books by the same author, and the other would be an order form for similar books by different authors. We tore out the pages and mailed them in with paper checks, and in 3 or 4 weeks, the books arrived.

It was a way to find new writers and books. That would certainly be user friendly advertising to put in ebooks, IMO.
and even in ebooks that is where they should stay, except the order form will be a website link ....

Quote:
Originally Posted by Moejoe View Post
If they put ads in ebooks someone will program an 'adblock' ebook version where you can turn them off.
what! even on a iPad ?
GeoffC is offline   Reply With Quote
Reply

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Signatures used for advertising Ea Feedback 131 12-28-2010 11:02 AM
Advertising in Books Robin O'Neill Writers' Corner 15 08-22-2010 02:15 PM
eBook Advertising paulckennedy News 114 02-22-2010 03:37 PM


All times are GMT -4. The time now is 07:04 AM.


MobileRead.com is a privately owned, operated and funded community.