Register Guidelines E-Books Search Today's Posts Mark Forums Read

Go Back   MobileRead Forums > E-Book Readers > Sony Reader

Notices

Reply
 
Thread Tools Search this Thread
Old 01-26-2011, 07:21 PM   #1
elizilla
Addict
elizilla ought to be getting tired of karma fortunes by now.elizilla ought to be getting tired of karma fortunes by now.elizilla ought to be getting tired of karma fortunes by now.elizilla ought to be getting tired of karma fortunes by now.elizilla ought to be getting tired of karma fortunes by now.elizilla ought to be getting tired of karma fortunes by now.elizilla ought to be getting tired of karma fortunes by now.elizilla ought to be getting tired of karma fortunes by now.elizilla ought to be getting tired of karma fortunes by now.elizilla ought to be getting tired of karma fortunes by now.elizilla ought to be getting tired of karma fortunes by now.
 
elizilla's Avatar
 
Posts: 257
Karma: 523712
Join Date: Nov 2010
Location: Michigan, USA
Device: Sony PRS 650, Sony PRS 350, Nook Classic, Viewsonic gTablet
What does Sony do with the devices we trade in?

Only tangentially related to Sony readers, but I'm posting here since this is where I heard about the program on sonystyle.com where you can trade in your old gadgets to get coupons good for new gadgets.

I am curious about what they do with the stuff people trade in. Do they sell it on eBay or Amazon? Do they dissect it to recapture some small amount of precious metals or chips? Do the gadgets end up piled up somewhere with all the nail clippers and toothpaste that the TSA steals from people at the airport? I notice the address we're sending them to is in the Detroit suburbs - if I go to the Gibraltar Trade Center (a huge flea market) will I find my old MP3 player for sale in a stall there?

I can't really see them shipping these gadgets to some charity for use as they are, since the use of these devices presumes some sort of power source, computers to load the players with music, etc. How many third world disaster victims or other charity recipients have the infrastructure? And the tech support demands would be impossible if homeless people or famine victims are expected to use this huge variety of old devices.

Pretty much the only way I can imagine, for them to even recoup the cost of their prepaid mailing labels and the people to handle it all (and forget the Sony coupons), would be to sell the stuff on eBay.

If the goal is just to get us to buy new stuff, it seems like it would cost them less to just offer coupons without collecting the old stuff, and it would be every bit as useful. Is their goal simply to pull all these old devices out of the marketplace, like the Cash For Clunkers program did for cars?

Curious...
elizilla is offline   Reply With Quote
Old 01-26-2011, 07:32 PM   #2
Penforhire
Wizard
Penforhire ought to be getting tired of karma fortunes by now.Penforhire ought to be getting tired of karma fortunes by now.Penforhire ought to be getting tired of karma fortunes by now.Penforhire ought to be getting tired of karma fortunes by now.Penforhire ought to be getting tired of karma fortunes by now.Penforhire ought to be getting tired of karma fortunes by now.Penforhire ought to be getting tired of karma fortunes by now.Penforhire ought to be getting tired of karma fortunes by now.Penforhire ought to be getting tired of karma fortunes by now.Penforhire ought to be getting tired of karma fortunes by now.Penforhire ought to be getting tired of karma fortunes by now.
 
Posts: 2,103
Karma: 7067396
Join Date: Nov 2007
Location: Southern California
Device: Kindle PW, PRS-650, iPhone 4, iPad 4
I sure don't know but I'd bet they outsource the disposal (wholesale the devices) to someone like a major E-bay powerseller, who probably goes through them one-by-one and verifies function to make a significant profit when they sell it. Recycling would also work but seems wasteful given how many functional devices they're getting. I suppose some high-end Sony models might get factory-reconditioned (e.g. PRS-900's).
Penforhire is offline   Reply With Quote
Reply

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Trade Mbook M1 UMID PC... Trade for Sony Ereader? heeler Flea Market 0 12-30-2009 10:09 PM
Sell /Trade Sony VPL CX6 Projector. Willo142 Flea Market 0 12-11-2009 07:53 AM
Sony 505 Trade Up MickeyC Deals, Freebies, and Resources (No Self-Promotion) 10 11-28-2009 10:50 PM
Sony Trade-In Program for 500 Owners tmac Deals, Freebies, and Resources (No Self-Promotion) 1 06-24-2009 04:53 PM
Trade Sony 505 for trade smithno Flea Market 2 06-09-2009 06:32 PM


All times are GMT -4. The time now is 12:57 PM.


MobileRead.com is a privately owned, operated and funded community.