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Old 08-17-2010, 04:39 PM   #1
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PCWorld: IPad Owners Prefer Ebooks to Print

http://www.pcworld.com/article/20346...ml?tk=rss_news

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More than two in five (41 percent) iPad owners use the device as their preferred way to read books, says Cooper Murphy Webb.

A survey by the copywriting firm revealed just 36 percent of Brits with iPads prefer printed books.
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Old 08-17-2010, 04:41 PM   #2
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Well DUH!
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Old 08-17-2010, 04:42 PM   #3
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Well DUH!
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Old 08-17-2010, 06:44 PM   #4
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Well DUH!
Double DUH!
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Old 08-17-2010, 07:46 PM   #5
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41% (less than half) of all iPad users prefer eBooks to printed books and PCWorld's conclusion is that ... "iPad owners prefer eBooks to print"?
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Old 08-17-2010, 11:00 PM   #6
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Originally Posted by Yoshi 1080 View Post
41% (less than half) of all iPad users prefer eBooks to printed books and PCWorld's conclusion is that ... "iPad owners prefer eBooks to print"?
I think it's in comparison to the 36% that "prefer printed books", though I'm not sure what the other 23% prefer. Neither? Undecided? Don't know?

Cheers,
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Old 08-18-2010, 08:32 AM   #7
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The other 23% didn't understand the question <g>
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Old 08-18-2010, 08:36 AM   #8
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The other 23% didn't understand the question <g>
Or, "Huh? What? Sorry, wasn't listening. Playing Angry Birds."

Cheers,
Marc (not playing Angry Birds. I like Gemmed )
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Old 08-18-2010, 10:13 AM   #9
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23% of iPad owners don't or can't read.
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Old 08-18-2010, 12:13 PM   #10
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23% of iPad owners don't or can't read.
Thank god Angry Birds doesn't have any text!
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Old 08-18-2010, 08:47 PM   #11
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Quote:
Originally Posted by montsnmags View Post
I think it's in comparison to the 36% that "prefer printed books", though I'm not sure what the other 23% prefer. Neither? Undecided? Don't know?
I'd argue it wouldn't make a difference because an absolute majority is needed for the claim "iPad owners prefer ...". With less than 50% it just means "iPad owners are of different opinion about eBooks" or "eBooks are controversial amongst iPad owners".

The opinion of these 23% may be unknown, but there is one thing about them that we do know: they don't prefer eBooks to print, because if they did they would have voted so. So that leaves 41% who do prefer eBooks to print against 59% who do not prefer eBooks to print (for whatever reason). Oh PCWorld, what a quality journalism!

Just for the record: I am part of the 41% who do prefer eBooks to print. Oh, and I guess I should take a look at Angry birds? Haven't played it yet.
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Old 08-19-2010, 01:31 AM   #12
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Quote:
Originally Posted by Yoshi 1080 View Post
I'd argue it wouldn't make a difference because an absolute majority is needed for the claim "iPad owners prefer ...". With less than 50% it just means "iPad owners are of different opinion about eBooks" or "eBooks are controversial amongst iPad owners".
And I'd argue that you are right. I just mean to point out how they might have come to it. (Much like they do with science, many journalists seem to suck at statistics)

Quote:
The opinion of these 23% may be unknown, but there is one thing about them that we do know: they don't prefer eBooks to print, because if they did they would have voted so. So that leaves 41% who do prefer eBooks to print against 59% who do not prefer eBooks to print (for whatever reason). Oh PCWorld, what a quality journalism!
I hear you. I always role my eyes when journalists and their employers complain that people no longer appreciate quality, investigative journalism. I think they appreciate it - they're just trying to find it.

Quote:
Just for the record: I am part of the 41% who do prefer eBooks to print. Oh, and I guess I should take a look at Angry birds? Haven't played it yet.
I didn't mind when I played the Lite/free version on my iPhone. Maybe I need to have another go (because filling my time with more unconstructive things is exactly what I need in my life. ).

Cheers,
Marc
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Old 08-26-2010, 07:44 PM   #13
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Quote:
Originally Posted by Yoshi 1080 View Post
41% (less than half) of all iPad users prefer eBooks to printed books and PCWorld's conclusion is that ... "iPad owners prefer eBooks to print"?
I'd point out that the article doesn't make the claim that iPad owners prefer eBooks to printed books. It simply states the percentages everyone has mentioned. The headline of the article makes that claim. Often headlines are written by someone other than the author and are meant to grab attention. I guess they succeeded.
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