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Old 08-30-2010, 02:29 PM   #1
Katierenee
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$9.99 eBook Deal (FTPress.com) Six Rules of Brand Revitalization

Six Rules of Brand Revitalization by Larry Light and Joan Kiddon

Are you responsible for reinvigorating your brand to achieve enduring profitable growth? Or for keeping your still-strong brand from fading in relevance and value? This extraordinary book teaches the invaluable lessons of one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald’s®. Larry Light, the Global Chief Marketing Officer who spearheaded McDonald’s breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success. Light and coauthor Joan Kiddon illuminate their blueprint with specific examples from McDonald’s experience, offering detailed “dos” and “don’ts” for everything from market segmentation to R&D to executive leadership. You’ll discover how to refocus your entire organization around common goals and a common brand promise...restore brand relevance based on a profound knowledge of your customers...and reinvent your total brand experience, leveraging innovation, renovation, marketing, and value. Light and Kiddon reveal how to define and measure progress, rebuild brand trust within and outside the organization, create a “plan to win,” and execute on it!



Revitalize your brand, in six steps! Learn how to...

Refocus Your Entire Organization
Restore Your Brand’s Relevance
Reinvent Your Brand Experience
Reinforce an End-to-End “Results Culture”
Rebuild Brand Trust
Realize Global Alignment
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Old 08-30-2010, 03:16 PM   #2
koland
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Interesting, I suppose. But they'd probably sell a lot more if $9.99 were the everyday price and their "special deal" actually were, at least, a "deal".

Looks like it is $9.99 in the Kindle store, as well. Since it appears that Amazon sets the price there (no note that it is set by the publisher) and it isn't on the limited time offers page, it appears that, in fact, $9.99 is the normal, every day price, making this even less interesting.
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Old 08-30-2010, 03:43 PM   #3
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The publisher's normal price is apparently $25.19, marked down from $27.99, for a watermarked PDF.
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Old 08-30-2010, 04:41 PM   #4
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One time poster, just joined, mentioning a non-deal. I guess this is what passes for "marketing" these days.

But I'd be happy to change my opinion if Katierenee actually comes back and responds to these posts and says she's not affiliated.
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Old 08-30-2010, 07:10 PM   #5
SameOldStory
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Oh what a terrible cynic.
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