|07-30-2010, 05:03 PM||#1|
Join Date: Oct 2008
Device: never enough
Mitch Joel: Product is the New Marketing
He quotes Jeff Bezos:
|07-30-2010, 05:18 PM||#2|
Join Date: Nov 2009
Device: Kindle 3, HTC Evo, HTC View
This is about the big change in marketing, and why customer service is so important today!
|07-30-2010, 11:14 PM||#3|
Join Date: Feb 2009
Device: Kobo, Kindle 3, Paperwhite
From someone (Jeff Bezos) who is buying prime TV time and spending millions to produce TV commercials, this comment seems a bit disingenuous. Sounds more like a sound bite than a heartfelt philosophy, to me.
NOT THAT I'M KNOCKING AMAZON PRODUCTS OR SERVICES, which I believe show a genuine concern for the consumer UP TO A POINT...that point being whatever helps the company financially without giving up control or cooperating with competitors for the betterment of the consumer. Amazon is still very dog-eat-dog, law of the jungle.
But it's a good thing to say when you know consumers are watching and listening. If he said it privately in a board meeting I'd give it more credence.
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