|07-21-2010, 05:46 PM||#1|
Join Date: May 2009
Location: 26 kly from Sgr A*
Device: PRS-T1, KT, PB701/IQ, K2, PB360, BeBook One, Axim51v, TC1000
Forrester Analyst: eReaders *and* Tablets to thrive
|07-21-2010, 07:57 PM||#2|
Join Date: Mar 2009
Device: Kindle 4 No Touchie
Funny, some folks around here *cough* have been saying similar things for a few months now....
One thing I'm curious about -- aside from getting hard numbers from Amazon, which will never happen -- is how Sony is holding up these days.
|07-21-2010, 08:21 PM||#3|
Join Date: Nov 2009
Device: Kobo Glo, Kobo Aura HD, Kindle Wifi, Nexus 7 (2013), Samsung Tab 10.1
If the target audience is the folks who read 2+ books a month -- apparently that's 30 million Americans -- the lure of a non-Kindle, no feature reader at $49 will not be as compelling as a fully integrated platform of which a Kindle 2i is just one element -- even at a higher price. It's not like Kindle eReaders are $2,000.
I am not convinced the conclusions of this analyst are entirely aligned with what consumers really want. He's pushing the tablet line -- which will no doubt be successful -- without paying attention that many, many households are quite content to have the right tool for the right job. Cameras on phones are not displacing pocket digital cameras or elaborate digital SLRs. Microwaves have not displaced toaster ovens or stand-alone ovens. Netbooks, laptops and desktops happily co-exist. The same will be true of dedicated, full featured ereaders.
Last edited by SensualPoet; 07-21-2010 at 08:23 PM.
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