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Old 06-22-2010, 10:52 PM   #1
kjk
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The New Yorker Next to get Adobe's Wired Treatment

http://blogs.adobe.com/digitalpublis...rom_adobe.html

Quote:
The New Yorker, the iconic magazine title from publisher Condé Nast, confirmed today that it will use the Digital Magazine Solution from Adobe to create an engaging magazine experience for tablet devices like the iPad. This comes as Chuck Townsend, CEO of Condé Nast, notes that the WIRED Reader that was created with this solution has surpassed 90,000 downloads - all in a the period of roughly a month. In today's New York Times article Townsend indicates that the WIRED Reader has "surpassed our newsstands sales...but interestingly, has not cannibalized them either."
From that NYT article-epicurious app downloaded 2.4 million times on iPhone/iPad/Android, for free. Wired app, over 90,000 copies for iPad, at $5 a copy, in a month. I'm guessing...just guessing...the New Yorker won't be free
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