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Old 06-21-2010, 09:09 AM   #1
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PVI changes name to e-Ink (and another moronic article)

Our good friend Thomas Ricker over on Engadget relates :

Quote:
Heard of PVI? What about E Ink? Well, PVI, the Taiwan-based owner of E Ink has renamed itself to E Ink Holdings Incorporated to better align itself with its popular electronic paper namesake. PVI's LCD products using its fringe-field switching technology will be sold under the brand Hydis. We guess it makes sense given PVI's dominance in the ePaper industry, but we can't help but question the merits of such a move with the world lusting after multi-purpose, transflective or IPS LCD tablets capable of displaying both text or full-motion, color video... imagine if Sony had renamed itself to Betamax in the early 80s, for example.
As you may see in the article IPS LCD tablets is hyperlinked to iPad tag on Engadget.
Mr Ricker, you are either incredibly stupid or incredibly bad at what you do (dare I call you a journalist?).

The actual news links here, and here.
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Old 06-21-2010, 04:50 PM   #2
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...It's Engadget. The journalist ship sailed a long time ago.
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Old 06-21-2010, 05:14 PM   #3
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Why would it be a questionable move? E-ink is all that PVI makes, unlike the author's Sony/Betamax analogy. And e-ink surely has greater customer recognition than PVI.
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Old 06-21-2010, 05:24 PM   #4
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Quote:
Originally Posted by Teddman View Post
Why would it be a questionable move? E-ink is all that PVI makes, unlike the author's Sony/Betamax analogy. And e-ink surely has greater customer recognition than PVI.
It's not, actually. PVI also makes a type of LCD screen.But Eink is the high profile name, so the name change makes sense.
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