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Old 11-11-2006, 08:42 PM   #1
Rimbaud
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Interesting Night out with the Reader

Well I had an interesting evening with my Reader. I walked over to the local wine bar to sit outside, have a couple glasses of wine and some cheese, and read for awhile. Basically, a nice way to decompress after the work week.

Now, here's the interesting part. The waiter came up to me and we were chatting and he said, "In about three seconds, nonchalantly look over to your left." I did, and the entire table of people closest to the window were staring at me. I asked him what that was about and he said they were all in there trying to guess what the device was that I was looking at!

In the two hours I was there, five people (not from that table) came up to me (separately at different times) to ask what the "thing" was that I was reading from. I explained to each one that it was a Sony Reader and let them hold it, check out the screen, play with the buttons, etc. I felt like a Sony rep or something as I explained how it worked, how you got books, that you could put your own content on it, etc.

Every single person LOVED it. Three of them asked me how much it cost. I expected them to think it was expensive, but when I gave the price the response was interesting. Two of them didn't blink an eye and said that wasn't bad at all. The third said she thought it would cost more than that(!) Of the three that asked about the price, EACH of them said they wanted to buy one and where could they get it.

Anyway, I thought I would share that. I found it a very interesting response from a random (although very small) sampling of people!
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Old 11-11-2006, 09:16 PM   #2
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Nifty.
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Old 11-11-2006, 10:10 PM   #3
randyman
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another bar

A couple weeks ago, I visited a local dive I rarely go to, just for a change of pace. The woman tending bar and one of the waitresses were very curious about the Reader, though the bartender closed the conversation with the observation , "books are overrated."

<sigh>
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Old 11-11-2006, 11:44 PM   #4
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Randyman:
Sad that people can be so easily swayed with such a tired statement.

How did you fair reading in the low light of a divey bar?

Not to be mean, but maybe that bartender thinks books are overrated because he can't read.
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Old 11-12-2006, 12:24 AM   #5
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kinda the same thing happen to me when i was in the subway, everybody stopped reading their "paper books" , trying to see what was i holding. And they keep staring at me the whole time !......hopefully i just stayed in the train for 3 stations or i'm pretty sure i would have to start a conference in there.
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Old 11-12-2006, 05:18 AM   #6
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You get very odd looks from people. Esp when you explain what it is. Most are impressed but a small percentage say why and rather use my... fill in the blank... But those are generic and not as good as this.

What is interesting is standing in a slow line.
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Old 11-12-2006, 01:58 PM   #7
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Great stories! Had a similar experience at a local coffee shop recently - and you're right, the price point didn't phase folks at all! (in fact it's right up there with a high-end ipod).


What I find funny around here - on the bus: not a blink - this is Seattle and I notice people on my bus using all manner of pocket pc's, cell phones, laptops, ipods and combinations of all of them (one guy even brings a portable DVD player regularly )
The Sony Reader is not unusual at all. (just another big PDA)
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Old 11-12-2006, 02:04 PM   #8
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Happens to me at least once a day on the Metro, people would prob ask me more but I'm busy readin.
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Old 11-12-2006, 09:13 PM   #9
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I finally had a couple ask after mine last week in a B&N's coffee area. They were interested and only slightly put off by the price.

I find it interesting, okay: fun, to do the Palm by Reader comparison for people, especially when they say they'd rather read on their Palms. No one has yet claimed they'd rather read on the Palm when they see the two side by side.
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Old 11-12-2006, 10:17 PM   #10
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This is the kinda viral marketing Sony should be doing to push out the Reader en masse! Let's say they seed 10 customers with heavily discounted Sony Reader in every state, then followup with a series of simple ads showing man in the street using the SonyReader in everyday scenarios ... that should create the product awareness needed to increase buy-in. 8)
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Old 11-12-2006, 10:43 PM   #11
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The best advertising is word of mouth. ^_^

Have seen the brochure from Sony. Not bad... Looks like the reader.

Borders still have not put out the display.
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Old 11-13-2006, 04:05 AM   #12
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I spent the weekend at a boardgaming convention and definitely showed off my Reader quite a bit and people loved it. Since most of the boardgamers there think nothing of spending hundreds of dollars on games the price didn't seem to faze them at all.
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Old 11-13-2006, 12:37 PM   #13
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Wow. There's a boardgamers convention.

Everyone has a "con" now. ;-

I read a little blog by someone in the UK regarding....what was the name....spontaneous dance parties, I guess. People were sent e.mails or told virally about little "iPod-ins." This man--the blogger--went to the tube station were lots of other people had their little white earbuds in. At 19.00, they all turned on their iPods to whatever song they chose themselves, and danced around like complete fools together with the other commuters. Got the impression that such "mini-raves" were more than a singular occurence in London.

With regard to viral marketing, maybe folks could use the forum to start an e-vite event to have a "read-in" across the country, or simply across town.
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