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Old 06-01-2010, 10:36 AM   #1
simplyparticular
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Atria Books Employs New Smart Phone Technology to Add Digital Experience pBooks

An interesting press release/article about utilizing the Microsoft Tag system for digital content linked to paper books:

http://www.bookbusinessmag.com/artic...ign=2010-05-28

Another Big 6 publisher trying desperately to shore up their paper sales while treating eBooks as the red-headed step-child (Atria Books is a Simon & Schuster imprint):

“While some are rushing to find ways to take the physical book out of people’s hands and put the entire experience online, we’ve decided to take the Internet and put it into the physical book,” Curr says.

Why does it have to be an either/or?

sigh.
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