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Old 03-24-2010, 06:35 AM   #1
beppe
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Posts: 5,161
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Join Date: Feb 2010
Location: Italy
Device: Kindle3, Ipod4, IPad2
Italy will have e-books!

Una buona notizia dall'Italia:
Maurizio Costa AD di Mondadori dichiara al Corriere

" ... credo che l’ereader sarà il regalo di Natale 2010."

" ... in ottobre sbarcheremo sul segmento degli ebook con 400 novità e 800 best-seller degli ultimi anni."

" ... non faremo accordi di esclusiva con nessuno. Noi siamo per un’architettura aperta. Ci sarà una biblioteca digitale in cui inseriremo in prospettiva tutti i libri. Il meccanismo prevede la presenza di tutti i formati con Drm, il digital right management. "

" ... politiche di marketing iniziali che saranno molto aggressive penso che a regime un ebook avrà un prezzo di circa la metà di un best seller nella versione di carta. "

Good news from Italy.
Wikipidia marks up Mondadory as the biggest publishing company in Italy.

They are starting e-book operations:

" ... I think that an ereader will be the gift for Xmas 2010."

" ... in October 400 novelties and 800 best sellers of the last years."

" ... open architecture, all the formats with DRM."

" ... after an agressive launch, prices for best sellers around half of the printed version."


April fool is still faraway: it might not be a joke.
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