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Old 01-13-2010, 05:39 PM   #1
Nate the great
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Mark your calendar: O'Reilly TOC Conference 22-24 February

The fourth annual O'Reilly Tools of Change Conference is going to kick off in just over a month. It promises to be a fascinating 3 days in New York City. Topics include:
  • Ebook Contracts: Critical Terms and Lessons Learned from Both Sides of the Table
  • Reinvent as an Economic Necessity
  • Copyright-In-Motion
  • Running Two Companies: Taking Book Publishing Beyond Publishing Books
  • A Different Model: Building a Digital Publishing House
  • Rethinking Copyright for the Digital World
  • The Next Generation of Ebooks: Invent It or Witness It!
  • How Academics and Students Use Ebooks: Evidence from the JISC National Ebooks
  • The Future of Digital Textbooks
  • Going Beyond Ebooks: One Publisher's Journey from a Book to Training, Print to Digital

It does look interesting, doesn't it? Unfortunately, MobileRead won't be covering the conference. We can't afford the $1600 fee.

Last edited by Nate the great; 01-13-2010 at 06:08 PM.
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Old 01-13-2010, 06:05 PM   #2
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Bummer. I'd love to go, NYC isn't far from me but that is way too much money.
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Old 01-13-2010, 06:27 PM   #3
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Originally Posted by Nate the great View Post

...

It does look interesting, doesn't it? Unfortunately, MobileRead won't b covering the conference. We can't afford the $1600 fee.
This conference is for publishers who're not quite sure what their ebook strategy should be and who fear getting left behind if they don't 'get into' digital publishing right now. O'Reilly Media is one of the few publishing industry orgs that have a well-defined ebook strategy, and the conference is simply O'Reilly's way of making money off of other people's ignorance and insecurities. The conference isn't meant for ebook users, and the discussions are not likely to be useful or enlightening for the average MobileRead visitor except for the odd tidbit about O'Reilly's digital sales figures. O'Reilly's ebook strategies don't translate well to mainstream publishing and other technical publishers (Packt, Manning) already seem to be doing well selling ebooks. So I'm not sure if the conference is really worth $1600 to anyone. But fear has always played a big role in parting people from their money, and I'm sure this conference will be no different.

In any case, that's $1600 well-spent elsewhere Nate!

Edit: If you're a publisher who wants to 'get' ebooks but has no idea how to go about it, this conference is indeed a good starting point, but you'll still have to hire 'digital media consultants' when you get down to implementing an ebook strategy. But you'll know who to hire, because you'll meet them at this conference!

Last edited by anurag; 01-13-2010 at 06:41 PM.
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Old 01-13-2010, 06:46 PM   #4
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Is the Ibis Reader program going to be released there?
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Old 01-13-2010, 07:01 PM   #5
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Originally Posted by anurag View Post
This conference is for publishers who're not quite sure what their ebook strategy should be and who fear getting left behind if they don't 'get into' digital publishing right now. O'Reilly Media is one of the few publishing industry orgs that have a well-defined ebook strategy, and the conference is simply O'Reilly's way of making money off of other people's ignorance and insecurities. The conference isn't meant for ebook users, and the discussions are not likely to be useful or enlightening for the average MobileRead visitor except for the odd tidbit about O'Reilly's digital sales figures. O'Reilly's ebook strategies don't translate well to mainstream publishing and other technical publishers (Packt, Manning) already seem to be doing well selling ebooks. So I'm not sure if the conference is really worth $1600 to anyone. But fear has always played a big role in parting people from their money, and I'm sure this conference will be no different.
Oh, I know it's not worth $1600. I tried to get a press pass and was rebuffed.
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Old 01-13-2010, 07:41 PM   #6
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I thought the topics looked really interesting, and I'm very interested in not only O'Reilly's viewpoints of the topics being discussed but also viewpoints of other attendees. I have to imagine that many of the attendees will be small publishers trying to take advantage of the new digital age of books. The conference also has some pretty big name sponsors for the event (Adobe, Mirasol, Google, and HP are a few). I don't have the cash, or more importantly the time, but I look forward to hearing about the conference.

If anyone is going, please let us know. BTW, if anyone does register, they can use the discount code “toc10bosq” and save $250 (this is from the site booksquare.com which is a pretty nice site).
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Old 01-13-2010, 08:07 PM   #7
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Oh, I know it's not worth $1600. I tried to get a press pass and was rebuffed.
No kidding - for all their talk about 'harnessing new media', they turned down an excellent opportunity for free publicity through a powerful 'new media' channel.

You could try messaging Tim O'Reilly on Twitter from MobileRead's account - he's a smart guy, should know better than to turn down thousand of free eyeballs.

Last edited by anurag; 01-13-2010 at 08:10 PM.
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Old 01-14-2010, 04:52 AM   #8
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This might be a bit crazy, and I don't know if anyone else is interested, but I would donate a small amount to a fund (paypal?) to send Nate/MR rep to the conference in return for full, thorough, professional reviews? (not that we've come to expect anything less Nate! )

If anyone else is interested, I'll pledge 50$ right now.

Any takers?
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Old 01-14-2010, 09:25 AM   #9
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I'd pledge $50.
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Old 01-14-2010, 10:34 AM   #10
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Hey folks,
Actually TOC is the preeminent industry conference on digital books. Many large houses send multiple representatives, as do book agencies, standards group (BISG, IDPF, etc) and last year they even held an event before Frankfurt. The keynote speaker is Arianna Huffington.

And if you can find me a small press that has the cash for a $1600 ticket and three nights in New York, I will... well, be very surprised.

Anyway, I'm going and will be happy to report back.

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Old 01-14-2010, 12:01 PM   #11
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Excellent, nboshart. I look forward to hearing back from you.
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Old 01-14-2010, 12:51 PM   #12
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Great stuff NBOshart. looking forward to it too.
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