|01-06-2010, 10:09 PM||#1|
Join Date: Dec 2009
Brand Strategy Book - Only $1.10 for Kindle
Al Ries author of "The 22 Immutable Law of Branding" calls the book, "A thorough explanation of one of the most pressing problems in marketing: How to cope with the complexities of the digital world..."
Paul Gillin author of "The New Influencers" says "Slightware is a user manual for the new age of electronic engagement."
Slightware is a complete examination of the challenges of using new technology including social media to create and deliver brands. Get technology wrong and you'll be "slightly off brand." Get it really wrong and it is a slight to the brand.
Not sure? Ask the university that accidentally emailed acceptance letters to 22,000 students who were declined. Chat with the police academy recruiting officer whose ad was dynamically placed over an online video of a police beating. Better yet, ask the world's largest bookseller about the feedback it got when hundreds of titles were vaporized by a change in their search algorithms.
Still not sure? Download the first chapter for free at www.Slightware.com
About the Author
Kenneth J. Weiss is a brand and user experience strategist with more than 15 years of consulting and client side experience. Currently, Ken serves as Director of E-Commerce for one of America's most recognized brands.
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