Register Guidelines E-Books Search Today's Posts Mark Forums Read

Go Back   MobileRead Forums > E-Book Readers > Sony Reader

Notices

Reply
 
Thread Tools Search this Thread
Old 05-07-2009, 10:48 PM   #1
krighton
Addict
krighton is fluent in JavaScript as well as Klingon.krighton is fluent in JavaScript as well as Klingon.krighton is fluent in JavaScript as well as Klingon.krighton is fluent in JavaScript as well as Klingon.krighton is fluent in JavaScript as well as Klingon.krighton is fluent in JavaScript as well as Klingon.krighton is fluent in JavaScript as well as Klingon.krighton is fluent in JavaScript as well as Klingon.krighton is fluent in JavaScript as well as Klingon.krighton is fluent in JavaScript as well as Klingon.krighton is fluent in JavaScript as well as Klingon.
 
Posts: 213
Karma: 4726
Join Date: Aug 2007
Device: sony reader
All this Kindle love by the press...how about the Sony Reader?

Seemingly every single magazine when talking about ebook readers exclusively mentions the Kindle....they're getting an amazing amount of love from every news organization...is Sony just not very good at marketing their ebook reader? or do they just not care...or is Amazon paying huge bucks to push the kindle down everyone's throat.
krighton is offline   Reply With Quote
Old 05-07-2009, 11:23 PM   #2
Renaldo
Addict
Renaldo ought to be getting tired of karma fortunes by now.Renaldo ought to be getting tired of karma fortunes by now.Renaldo ought to be getting tired of karma fortunes by now.Renaldo ought to be getting tired of karma fortunes by now.Renaldo ought to be getting tired of karma fortunes by now.Renaldo ought to be getting tired of karma fortunes by now.Renaldo ought to be getting tired of karma fortunes by now.Renaldo ought to be getting tired of karma fortunes by now.Renaldo ought to be getting tired of karma fortunes by now.Renaldo ought to be getting tired of karma fortunes by now.Renaldo ought to be getting tired of karma fortunes by now.
 
Renaldo's Avatar
 
Posts: 294
Karma: 250590
Join Date: Feb 2009
Location: The Great Pacific Northwest
Device: Kindle 3G + WiFi
Amazon is paying huge bucks to push the kindle down everyone's throats. Readers have been around for years, but press coverage of them didn't really start to happen until the K2 release. Amazon has a great marketing department and a load of cash to push the Kindle out into the public eye.

Not that every article is a paid advertisement, don't get me wrong. But when you pay enough to shove it down everyone's throats, it enters the public conscious (which is why you pay to shove it down everyone's throats) and it becomes a news item that every media outlet must now cover.
Renaldo is offline   Reply With Quote
 
Enthusiast
Old 05-07-2009, 11:51 PM   #3
Gideon
Wearer of Pants
Gideon knows the square root of minus one.Gideon knows the square root of minus one.Gideon knows the square root of minus one.Gideon knows the square root of minus one.Gideon knows the square root of minus one.Gideon knows the square root of minus one.Gideon knows the square root of minus one.Gideon knows the square root of minus one.Gideon knows the square root of minus one.Gideon knows the square root of minus one.Gideon knows the square root of minus one.
 
Gideon's Avatar
 
Posts: 1,050
Karma: 7634
Join Date: Jan 2008
Location: Norman, OK
Device: Amazon Kindle DX / iPhone
Yeah... cause Sony doesn't have any money at all. :rolls eyes:

Amazon has money and made it a PRIORITY. Sony has money and did the same half-ass thing they always do... make a good product and then leave it out to dry. Part of making a product successful is PR. Sony's REALLY bad at PR. I have a lot of Sony products... they're all great, but hell if I would have heard about them if I relied on standard routes of info.

At the same time.... I don't think the press would have picked up on the Kindle if it wasn't for the whispernet, newspapers, price, selection, etc... Ebooks have been around forever, but the Kindle was a game changer.
Gideon is offline   Reply With Quote
Old 05-08-2009, 12:00 AM   #4
snape
Language Lover
snape has become one with the cosmossnape has become one with the cosmossnape has become one with the cosmossnape has become one with the cosmossnape has become one with the cosmossnape has become one with the cosmossnape has become one with the cosmossnape has become one with the cosmossnape has become one with the cosmossnape has become one with the cosmossnape has become one with the cosmos
 
snape's Avatar
 
Posts: 96
Karma: 21000
Join Date: Feb 2009
Device: Current: PRS-350, Kindle PW // Previous: PRS-505, Kindle 1, Kindle 2
Amazon has mastered the marketing art of being everywhere. I'm sure Oprah's endorsement didn't hurt, either.

While I'm no longer a Kindle user, I'm glad that Amazon's efforts are making ebooks a more frequent topic of discussion. The more commonplace the ebook idea becomes, the more demand there will be, the more books will be available electronically, the lower ebook prices will drop (hopefully), etc. It's a long process, but the Kindle wave might be pushing it along a little quicker.

I'd love to see additional manufacturers (Sony as well as others) do more mainstream advertising. A little healthy competition typically begets progress and innovation.
snape is offline   Reply With Quote
Old 05-08-2009, 12:03 AM   #5
Gideon
Wearer of Pants
Gideon knows the square root of minus one.Gideon knows the square root of minus one.Gideon knows the square root of minus one.Gideon knows the square root of minus one.Gideon knows the square root of minus one.Gideon knows the square root of minus one.Gideon knows the square root of minus one.Gideon knows the square root of minus one.Gideon knows the square root of minus one.Gideon knows the square root of minus one.Gideon knows the square root of minus one.
 
Gideon's Avatar
 
Posts: 1,050
Karma: 7634
Join Date: Jan 2008
Location: Norman, OK
Device: Amazon Kindle DX / iPhone
Quote:
Originally Posted by snape View Post
Amazon has mastered the marketing art of being everywhere. I'm sure Oprah's endorsement didn't hurt, either.

While I'm no longer a Kindle user, I'm glad that Amazon's efforts are making ebooks a more frequent topic of discussion. The more commonplace the ebook idea becomes, the more demand there will be, the more books will be available electronically, the lower ebook prices will drop (hopefully), etc. It's a long process, but the Kindle wave might be pushing it along a little quicker.

I'd love to see additional manufacturers (Sony as well as others) do more mainstream advertising. A little healthy competition typically begets progress and innovation.
That.
Gideon is offline   Reply With Quote
Old 05-08-2009, 01:13 AM   #6
RWood
Technogeezer
RWood ought to be getting tired of karma fortunes by now.RWood ought to be getting tired of karma fortunes by now.RWood ought to be getting tired of karma fortunes by now.RWood ought to be getting tired of karma fortunes by now.RWood ought to be getting tired of karma fortunes by now.RWood ought to be getting tired of karma fortunes by now.RWood ought to be getting tired of karma fortunes by now.RWood ought to be getting tired of karma fortunes by now.RWood ought to be getting tired of karma fortunes by now.RWood ought to be getting tired of karma fortunes by now.RWood ought to be getting tired of karma fortunes by now.
 
RWood's Avatar
 
Posts: 7,233
Karma: 1601464
Join Date: Nov 2006
Location: Virginia, USA
Device: Sony PRS-500
Before the Kindle the Sony was the best marketed electronic reader. Amazon just upped the stakes in the game. As Gideon said, it is not enough to just make the best product in the market, you have to market it too. There are hundreds of best products that no one remembers or even heard about that have been left behind as the market marched on.
RWood is offline   Reply With Quote
Old 05-08-2009, 09:22 AM   #7
coase
Enthusiast
coase will become famous soon enoughcoase will become famous soon enoughcoase will become famous soon enoughcoase will become famous soon enoughcoase will become famous soon enoughcoase will become famous soon enough
 
Posts: 34
Karma: 500
Join Date: Apr 2009
Device: Nook Color
I think Sony has always failed to market the required services for the hardware. Hence, their bookstore stinks. Their hardware is great but Sony doesn't know how to handle the "soft" side. They botched SACD, Minidisc, Betamax... Need I go on? Amazon has done a great job with marketing and with providing lots of books at a reasonable price. I'm not crazy about their attempt to tie you to their store, but they've really done a good job of making the Kindle a device that appeals to the modern reader.

I bet that Sony doesn't have a team of people who read these forums and the various blogs to see how to respond to criticism. In contrast, Amazon seems to care a lot about what people think and say about the product. Sony's corporate structure is very unresponsive to the general public.

I had a great high end SACD player from Sony that needed to be sent in for repairs. It came back scratched and dented. I ranted and complained to various channels. They basically shrugged their shoulders and said, "It works, right?" In contrast, I've had emails from Amazon even about customers grousing in the forums about various issues.

Oh well, I still like my Reader, but I am fearful that this will be Betamax to someone else's (not necessarily Kindle) VHS.
coase is offline   Reply With Quote
Old 05-08-2009, 10:30 AM   #8
JSWolf
Resident Curmudgeon
JSWolf ought to be getting tired of karma fortunes by now.JSWolf ought to be getting tired of karma fortunes by now.JSWolf ought to be getting tired of karma fortunes by now.JSWolf ought to be getting tired of karma fortunes by now.JSWolf ought to be getting tired of karma fortunes by now.JSWolf ought to be getting tired of karma fortunes by now.JSWolf ought to be getting tired of karma fortunes by now.JSWolf ought to be getting tired of karma fortunes by now.JSWolf ought to be getting tired of karma fortunes by now.JSWolf ought to be getting tired of karma fortunes by now.JSWolf ought to be getting tired of karma fortunes by now.
 
JSWolf's Avatar
 
Posts: 37,711
Karma: 18475602
Join Date: Nov 2006
Location: Roslindale, Massachusetts
Device: Sony Reader PRS-650, iPad, nook STR
Well if Sony can come out with a larger screen device with better hardware and software on it, then people will look at it more in comparison to the DX. At that sort of cost, people tend to do more comparison shopping and less impulse purchases.
JSWolf is offline   Reply With Quote
Old 05-08-2009, 10:58 AM   #9
lilac_jive
Grand Sorcerer
lilac_jive has much to be proud oflilac_jive has much to be proud oflilac_jive has much to be proud oflilac_jive has much to be proud oflilac_jive has much to be proud oflilac_jive has much to be proud oflilac_jive has much to be proud oflilac_jive has much to be proud oflilac_jive has much to be proud oflilac_jive has much to be proud oflilac_jive has much to be proud of
 
lilac_jive's Avatar
 
Posts: 5,871
Karma: 27376
Join Date: Dec 2008
Location: Pennsylvania
Device: PRS-505
@coase, actually, we've heard before they do check out this forum.

Anyway, considering the trouble Sony is supposedly in, I think they're doing a decent job. My impression is that they are doing almost a grassroots campaign. They put ads in strategic places (cities, my fave is the ad they had in the Port Authority in NYC; and blogs with romance readers, to name a few). Putting them on display at Borders and Target, etc. Considering the little amount they've done, they've sold quite well. I actually prefer the targeted advertising (heck, it's what sold me in the first place). Other Sony owners also do a good job spreading the word. What better can you get, than a ringing endorsement from someone who has one?
lilac_jive is offline   Reply With Quote
Old 05-08-2009, 11:02 AM   #10
DixieGal
Hi There!
DixieGal ought to be getting tired of karma fortunes by now.DixieGal ought to be getting tired of karma fortunes by now.DixieGal ought to be getting tired of karma fortunes by now.DixieGal ought to be getting tired of karma fortunes by now.DixieGal ought to be getting tired of karma fortunes by now.DixieGal ought to be getting tired of karma fortunes by now.DixieGal ought to be getting tired of karma fortunes by now.DixieGal ought to be getting tired of karma fortunes by now.DixieGal ought to be getting tired of karma fortunes by now.DixieGal ought to be getting tired of karma fortunes by now.DixieGal ought to be getting tired of karma fortunes by now.
 
DixieGal's Avatar
 
Posts: 7,473
Karma: 2930523
Join Date: Feb 2008
Location: Ft Lauderdale
Device: iPad
That reminds me, I need to print out some more cards with the details. I start yakking about it and forget to tell people the important stuff, like the address for MobileRead.
DixieGal is offline   Reply With Quote
Old 05-08-2009, 11:22 AM   #11
lilac_jive
Grand Sorcerer
lilac_jive has much to be proud oflilac_jive has much to be proud oflilac_jive has much to be proud oflilac_jive has much to be proud oflilac_jive has much to be proud oflilac_jive has much to be proud oflilac_jive has much to be proud oflilac_jive has much to be proud oflilac_jive has much to be proud oflilac_jive has much to be proud oflilac_jive has much to be proud of
 
lilac_jive's Avatar
 
Posts: 5,871
Karma: 27376
Join Date: Dec 2008
Location: Pennsylvania
Device: PRS-505
Quote:
Originally Posted by DixieGal View Post
That reminds me, I need to print out some more cards with the details. I start yakking about it and forget to tell people the important stuff, like the address for MobileRead.
When I bought my Sony, it came with some cards. I need to find those.
lilac_jive is offline   Reply With Quote
Old 05-08-2009, 11:27 AM   #12
notsure
Zealot
notsure has learned how to buy an e-book online
 
Posts: 123
Karma: 76
Join Date: Feb 2009
Device: Sony PRS-505, PRS-350
Quote:
Originally Posted by coase View Post
I had a great high end SACD player from Sony that needed to be sent in for repairs. It came back scratched and dented. I ranted and complained to various channels. They basically shrugged their shoulders and said, "It works, right?" In contrast, I've had emails from Amazon even about customers grousing in the forums about various issues.
I had some pixel "issues" with the first PRS-505 I ordered from Dell(.ca).

When I called Dell they said it's a Sony product and I needed to call them - they did happily supply me with a toll free support number.

When I called Sony they basically said as long as I could still read the letters, no matter how bad the pixels were, I was out of luck. This left a very bad taste in my mouth and I let them know it.

In the end, the only way to resolve my issue was to send the product back to Dell. If I could have found an equivalent, non-Sony product I would have jumped on that. Since I didn't find anything that appealed to me, I re-ordered a Sony from a new store (about 3 weeks left before I actually get my Dell refund).
notsure is offline   Reply With Quote
Old 05-08-2009, 11:32 AM   #13
DixieGal
Hi There!
DixieGal ought to be getting tired of karma fortunes by now.DixieGal ought to be getting tired of karma fortunes by now.DixieGal ought to be getting tired of karma fortunes by now.DixieGal ought to be getting tired of karma fortunes by now.DixieGal ought to be getting tired of karma fortunes by now.DixieGal ought to be getting tired of karma fortunes by now.DixieGal ought to be getting tired of karma fortunes by now.DixieGal ought to be getting tired of karma fortunes by now.DixieGal ought to be getting tired of karma fortunes by now.DixieGal ought to be getting tired of karma fortunes by now.DixieGal ought to be getting tired of karma fortunes by now.
 
DixieGal's Avatar
 
Posts: 7,473
Karma: 2930523
Join Date: Feb 2008
Location: Ft Lauderdale
Device: iPad
Quote:
Originally Posted by notsure View Post
I had some pixel "issues" with the first PRS-505 I ordered from Dell(.ca).

When I called Dell they said it's a Sony product and I needed to call them - they did happily supply me with a toll free support number.

When I called Sony they basically said as long as I could still read the letters, no matter how bad the pixels were, I was out of luck. This left a very bad taste in my mouth and I let them know it.

In the end, the only way to resolve my issue was to send the product back to Dell. If I could have found an equivalent, non-Sony product I would have jumped on that. Since I didn't find anything that appealed to me, I re-ordered a Sony from a new store (about 3 weeks left before I actually get my Dell refund).

THAT'S HORRIBLE! I hope the new one is much better. Have you gotten it yet?
DixieGal is offline   Reply With Quote
Old 05-08-2009, 12:07 PM   #14
notsure
Zealot
notsure has learned how to buy an e-book online
 
Posts: 123
Karma: 76
Join Date: Feb 2009
Device: Sony PRS-505, PRS-350
Yup! Got it 2 days after I ordered. It's been almost a week and I love it, no screen issues at all!!

My wife doesn't it love it so much though, apparently I've been reading a lot since I got it.
notsure is offline   Reply With Quote
Old 05-08-2009, 12:10 PM   #15
DixieGal
Hi There!
DixieGal ought to be getting tired of karma fortunes by now.DixieGal ought to be getting tired of karma fortunes by now.DixieGal ought to be getting tired of karma fortunes by now.DixieGal ought to be getting tired of karma fortunes by now.DixieGal ought to be getting tired of karma fortunes by now.DixieGal ought to be getting tired of karma fortunes by now.DixieGal ought to be getting tired of karma fortunes by now.DixieGal ought to be getting tired of karma fortunes by now.DixieGal ought to be getting tired of karma fortunes by now.DixieGal ought to be getting tired of karma fortunes by now.DixieGal ought to be getting tired of karma fortunes by now.
 
DixieGal's Avatar
 
Posts: 7,473
Karma: 2930523
Join Date: Feb 2008
Location: Ft Lauderdale
Device: iPad
Quote:
Originally Posted by notsure View Post
Yup! Got it 2 days after I ordered. It's been almost a week and I love it, no screen issues at all!!

My wife doesn't it love it so much though, apparently I've been reading a lot since I got it.
LOL! I have to stop myself from saying, "Don't hold my hand, that's the one I turn pages with."
DixieGal is offline   Reply With Quote
Reply

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
I love my Sony Reader, but I hate Sony (software question)... Ler0y Jenkins Sony Reader 1 09-17-2010 11:09 AM
PRS-600 Anyone just LOVE their Sony Reader?! CarolB Sony Reader 40 12-13-2009 12:13 AM
Sony Reader PRS-505 - Press Release NatCh Sony Reader 17 11-14-2008 05:23 PM
Sony Reader in the press (huge round-up) Bob Russell Sony Reader 14 10-14-2006 07:46 AM
Sony Reader preview by Associated Press doctorow Sony Reader 0 09-26-2006 07:49 PM


All times are GMT -4. The time now is 04:53 AM.


MobileRead.com is a privately owned, operated and funded community.