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Old 11-30-2009, 09:31 AM   #1
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Amazon sends out Kindle ad disguised as a press release

I just got this press release in my inbox this morning. There isn't much actual news in the release, so normally I wouldn't report on it. But then I started wondering why it was sent. It's not written like a press release; it really feels like an advertisement.

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SEATTLE--(BUSINESS WIRE)--Nov. 30, 2009-- Amazon.com, Inc. (NASDAQ:AMZN) today announced that November is already the best sales month ever for Kindle, even before Cyber Monday. Kindle continues to be the most wished for, the most gifted, and the #1 bestselling product across all product categories on Amazon. The latest generation Kindle – just released in October – is $259 and available for immediate shipment today at www.amazon.com/kindle.

“Kindle is a great gift for anyone who loves to read and it’s flying off the shelves faster than any other product Amazon sells,” said Ian Freed, Vice President, Amazon Kindle. “We’re seeing lots of people buying from one to a handful of Kindles as gifts for friends or family, as well as many businesses and other organizations buying Kindles in large quantities for their employees or customers.”

Kindle is the revolutionary portable reader that wirelessly downloads books, magazines, newspapers and personal documents to a crisp, high-resolution 6-inch electronic ink display that looks and reads like real paper. Kindle utilizes the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. The latest generation Kindle with Global Wireless enables readers to wirelessly download content in over 100 countries and territories.
from:
http://phx.corporate-ir.net/phoenix....668&highlight=
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Old 11-30-2009, 09:38 AM   #2
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sooooo do you feel like this is a build up for another big announcement?
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Old 11-30-2009, 09:50 AM   #3
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sooooo do you feel like this is a build up for another big announcement?
A big no. This is just cheap advertisement!!
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Old 11-30-2009, 09:54 AM   #4
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ok. I believe you
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Old 11-30-2009, 10:11 AM   #5
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sooooo do you feel like this is a build up for another big announcement?
I don't know but tomorrow is Tuesday.
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Old 11-30-2009, 10:17 AM   #6
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ah-ha! cue Carly Simon and "anticipation"!
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Old 11-30-2009, 10:18 AM   #7
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It's probably just a quick release / response to the articles about how the B&N and Sony devices are facing shortages.

I mean, who would they be advertising to with this -- PR staff? Media flacks?

And is the category of "Press Release" so pure and unsullied by commerce, that it should have nothing to do with marketing or advertising?
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Old 11-30-2009, 11:04 AM   #8
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Quote:
Originally Posted by mtravellerh View Post
A big no. This is just cheap advertisement!!
Agreed. Still, I have no doubt that some of what passes for technology columnists these days will bite. If they actually had a big announcement coming they would tease it, just to keep folks from buying other products in the interim.
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Old 11-30-2009, 11:55 AM   #9
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Nate... your funny. You thought the press release was "an advertisement"? well, in fact it IS... that is ALWAYS what a press release is. Why do you think the Marketing department writes and distributes them?

BOb
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Old 11-30-2009, 12:53 PM   #10
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Quote:
Originally Posted by pilotbob View Post
Nate... your funny. You thought the press release was "an advertisement"? well, in fact it IS... that is ALWAYS what a press release is. Why do you think the Marketing department writes and distributes them?

BOb
I agree, I don't see anything unusual with this. They're bragging about how their product is great and sales are good. This is what a press release is for. This one is aimed at investors (to reassure them that Amazon is making profit on this), Kindle owners (to reassure them that they bought a great product) and potential buyers (to nudge them in the right direction before Christmas).
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Old 11-30-2009, 01:27 PM   #11
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Quote:
Originally Posted by pilotbob View Post
Nate... your funny. You thought the press release was "an advertisement"? well, in fact it IS... that is ALWAYS what a press release is. Why do you think the Marketing department writes and distributes them?

BOb
My funny what, exactly?
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Old 11-30-2009, 01:28 PM   #12
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My funny what, exactly?
...bone.

BOb
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Old 11-30-2009, 01:34 PM   #13
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I agree with Kali - just a knee jerk reaction to the Nook supposedly being available today. Hope to hit those who might of wanted the Nook for Christmas but now can't get it.
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