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Old 09-05-2009, 05:01 AM   #1
shalini_singh
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Psychological Approach

An optician was teching his son how to improve business through the use of the psychological approach.

Son, after you fit the glasses, the customer asks, 'What's the charge'?

You say, "The charge is $10" then pause and watch for the flinch. If the customer does not flinch, you add, "That's for the frames. The lenses will be another ten bucks."

Then you pause again but this time just slightly and again study the reaction. If the customer still does not flinch, you say "Each!"
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Old 09-05-2009, 06:40 AM   #2
HarryT
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I wish I could buy glasses that cheaply!
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Old 09-06-2009, 03:09 AM   #3
GraceKrispy
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I wish I could buy glasses that cheaply!
Me too!! sounds like the economic approach to me.
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Old 09-06-2009, 03:51 AM   #4
owlrigh
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I had $20 frames when at school, and equally cheap lenses -- but the catch was they looked so horrible I tried to never wear them. Seeing as I am so myopic I can barely see 10cm in front of my face, one can imagine the disasters I was prone to!
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Old 09-07-2009, 05:42 AM   #5
GeoffC
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That's cheap - where can I buy a pair - my last ones were £450 .... (including the so-called- 'free pair' )
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Old 09-09-2009, 04:33 AM   #6
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Quote:
Originally Posted by shalini_singh View Post
An optician was teching his son how to improve business through the use of the psychological approach.

Son, after you fit the glasses, the customer asks, 'What's the charge'?

You say, "The charge is $200" then pause and watch for the flinch. If the customer does not flinch, you add, "That's for the frames. The lenses will be another $200."

Then you pause again but this time just slightly and again study the reaction. If the customer still does not flinch, you say "Each!"
Updated that one for you!
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