YouGov does survey on ebook readers

ShortNCuddlyAm · 07-17-2009, 09:16 PM

YouGov, a UK market research company, has just sent out a short survey that seems to be centred on ebook readers to its members. (I say seems, as I don't know what options you would get if you said you didn't have one)

What I found mildly interesting was that some of the questions mentioned things like format compatibility, and one question was entirely about DRM (without mentioning the term!)

Sparrow · 07-18-2009, 03:09 AM

Interesting - is there any indication who's sponsoring the poll?

ShortNCuddlyAm · 07-18-2009, 08:20 PM

No. From the questions asked I don't think it was someone who already has an ebook reader out, and as the questions were both about functionality of the reader and content available, I don't think it was a publisher.

And they don't give any hints in the preamble to it!

Argel · 07-19-2009, 09:58 AM

Hmmm... YouGov don't come cheap so it's someone with a real stake.

Let's see... who might be releasing a reader new to the UK market at the end of the year and needs to know where to pitch marketing/PR?

ShortNCuddlyAm · 07-19-2009, 10:04 AM

Quote:

Originally Posted by Argel

Hmmm... YouGov don't come cheap so it's someone with a real stake.

And the reward you get for doing the survey was higher than the average, too...

Quote:

Let's see... who might be releasing a reader new to the UK market at the end of the year and needs to know where to pitch marketing/PR?

I didn't think of that! It could very easily be someone who has say a reader out in, say, the US, but wants to know the buying reasons etc in the UK...

HarryT · 07-19-2009, 10:08 AM

You think it might be someone wanting to "kindle" our enthusiasm for e-books?

zelda_pinwheel · 07-19-2009, 10:09 AM

you mean barnes and noble, right ?

DaleDe · 07-19-2009, 11:50 PM

Quote:

Originally Posted by zelda_pinwheel

you mean barnes and noble, right ?

Ok, You think it might be someone wanting to "barnes and nobile" our enthusiasm for e-books?

zelda_pinwheel · 07-20-2009, 09:07 AM

Quote:

Originally Posted by DaleDe

Ok, You think it might be someone wanting to "barnes and nobile" our enthusiasm for e-books?

well, barnes&noble's ad copy for their new reading app says :

Quote:

In short, we're not just a new chapter or a new stanza, we're a whole new story that's going to kindle a real revolution in reading.

so it must be them, right ?

rhadin · 07-20-2009, 11:15 AM

YouGov is frequently used by The Economist and The Economist does quarterly technology reports, so it is possible that the culprit is The Economist trying to discover the future of ebooks and ebook devices.

07-17-2009, 09:16 PM	#1
ShortNCuddlyAm WWHALD Posts: 5,910 Karma: 43211 Join Date: Sep 2008 Location: Mitcham, Surrey, UK Device: My liseuse is a silver PRS505 (& an iphone). Zelda had a little lamb.	YouGov does survey on ebook readers YouGov, a UK market research company, has just sent out a short survey that seems to be centred on ebook readers to its members. (I say seems, as I don't know what options you would get if you said you didn't have one) What I found mildly interesting was that some of the questions mentioned things like format compatibility, and one question was entirely about DRM (without mentioning the term!) __________________ Am --- This thread has been Hijacked. <pause> Round up the usual suspects. - courtesy of LazyScot there is no white, no black, just passionate grey... - courtesy of Yvanleterrible Minister of the Ministry of /dev/null and part time amazing raining frog Minister of Defense, Mobilita Republica "By Any Means Neccessary" Founder of SSADL (Silver Sony Anti Defamation League)

07-18-2009, 03:09 AM	#2
Sparrow Bearing fardels. Posts: 3,280 Karma: 33029 Join Date: Nov 2007 Location: UK Device: Palm TX, CyBook Gen3	Interesting - is there any indication who's sponsoring the poll? __________________ "Men...no more dreamt of a seat in the House in order to benefit humanity than a child dreams of a birthday cake that others may eat it." Sir Lewis Namier

07-18-2009, 08:20 PM	#3
ShortNCuddlyAm WWHALD Posts: 5,910 Karma: 43211 Join Date: Sep 2008 Location: Mitcham, Surrey, UK Device: My liseuse is a silver PRS505 (& an iphone). Zelda had a little lamb.	No. From the questions asked I don't think it was someone who already has an ebook reader out, and as the questions were both about functionality of the reader and content available, I don't think it was a publisher. And they don't give any hints in the preamble to it! __________________ Am --- This thread has been Hijacked. <pause> Round up the usual suspects. - courtesy of LazyScot there is no white, no black, just passionate grey... - courtesy of Yvanleterrible Minister of the Ministry of /dev/null and part time amazing raining frog Minister of Defense, Mobilita Republica "By Any Means Neccessary" Founder of SSADL (Silver Sony Anti Defamation League)

07-19-2009, 09:58 AM	#4
Argel Opinionated [but right] Posts: 242 Karma: 1410 Join Date: Apr 2008 Location: UK Device: Cybook Gen3, PRS 505, Kindle International, Xperia X1	Hmmm... YouGov don't come cheap so it's someone with a real stake. Let's see... who might be releasing a reader new to the UK market at the end of the year and needs to know where to pitch marketing/PR? __________________ Argel There is a tide in the affairs of men [women, dogs, sock puppets etc]... Either stand up and fight for 'liseuse' or you will end up with 'reader'. Are you really prepared to let that happen?

07-19-2009, 10:08 AM	#6
HarryT eBook Enthusiast Posts: 24,773 Karma: 43285 Join Date: Nov 2006 Location: UK Device: Gen3, Opus, DR1000S, iPod Touch, Pocketbook 360, PRS-600, Kindle 2	You think it might be someone wanting to "kindle" our enthusiasm for e-books? __________________ Harry

07-19-2009, 10:09 AM	#7
zelda_pinwheel WWHALD Posts: 24,577 Karma: 102009 Join Date: Dec 2007 Location: Paris, France Device: ebookwise 1150	you mean barnes and noble, right ? __________________ blog.ex-elibris.fr : les liseuses, les ebooks, nos lectures, la technologie… I don't want none of that mischief on my eels! - pdurrant by popular demand (well, vr is sure demanding, at least), we bring you the next exciting avatar in zelda's wardrobe, by the inimitable Madam Broshkina.

07-20-2009, 11:15 AM	#10
rhadin Literacy = Understanding Posts: 1,058 Karma: 5440 Join Date: Dec 2007 Location: The World of Books Device: Sony PRS-505	YouGov is frequently used by The Economist and The Economist does quarterly technology reports, so it is possible that the culprit is The Economist trying to discover the future of ebooks and ebook devices. __________________ Richard H. Adin www.wordsnSync.com bringing editing into the 21st century www.freelance-editorial-services.com when only the best will do www.americaneditor.wordpress.com musings about books and editing

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