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Old 09-22-2005, 10:25 PM   #1
Brian
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HarperCollins sends book samples to mobile phones

HarperCollins Publishers in Australia and Legion Interactive have teamed up to launch the MobileReader service, sending chapter samples of new books to customers' mobile phones.

MobileReader allows booklovers to read chapter samplers of the latest new release books on their mobile phone simply by logging onto the MobileReader website. Once you've signed up for MobileReader, you'll receive our new release pack each month.

You'll also receive our genre pack, depending on the genres you selected when you signed up. We'll let you know what the genre pack is each month, and if you didn't select that genre when you joined, you'll have the option of sending an SMS to request the genre pack anyway. You'll also have the option to unsubscribe from the service.


Excerpts from new releases by authors Dean Koontz, Paulo Coelho, and Janine Allis will be among the first sent to subscribers of the service. This won't be the first time HarperCollins have used mobile phones to reach customers. In August, HarperCollins Children's Books UK launched the Meg Cabot Mobile Club where fans can get messages from the author, news, polls, and special offers sent directly to their phones.

Instead of fighting mobile technology, HarperCollins appears to be embracing it in unique and novel ways to promote their books.

Let the comments on the name begin! MobileReader?

[via textually.org and MocoNews]
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Old 09-23-2005, 07:08 AM   #2
Colin Dunstan
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Hmmmmmm.

I take it as a compliment when people build off of our ideas… but at least they could have asked us what we think about the name.

Alex, you haven't registered MobileRead by any chance, have you?
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Old 09-23-2005, 07:28 AM   #3
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PMN research has an article about MobileReader and e-books on small screens titled Are handsets suitable for e-books? .

Quote:
An announcement from HarperCollins, one of the world's largest publishers, that it will offer free chapter summaries direct to consumer's handsets in Australia started me thinking about the viability of the mobile handset as an e-book platform. The technology, of course, already exists - storing and reading large volumes of text is possible on most of today's mid-range and high-end handsets. The real question is whether the more fundamental aspects of reading text in the mobile environment are conducive to a good user experience.
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Old 09-23-2005, 08:18 AM   #4
Alexander Turcic
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HarperCollins' new service will most certainly also draw attention to our site. And since the two are related I am absolutely happy with their name choice. Perhaps we should invite someone from HarperCollins to speak up in our community?
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