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Old 07-01-2009, 10:24 AM   #1
Elsi
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Borders UK introduces new reader

On the last day of June, Borders UK announced a new reader for the UK market. Named "Elonex ebook", the device can be purchased in all of the chain's stores. The price of £189 makes it a cheaper alternative to the Sony Reader, and it supports ePub and Adobe formats -- suitable for the e-books being sold on Borders website.

Peter Newbould, commercial director at Borders, said: "... by launching the Elonex e-book at a retail price of £189, making it available in all of our UK stores and ensuring it is easy to shop the 45,000 titles at www.borders.co.uk, we hope to bring new customers into the market."

Please join the ongoing discussion here --> http://www.mobileread.com/forums/showthread.php?t=49981

Last edited by Elsi; 07-01-2009 at 11:11 AM.
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Old 07-01-2009, 10:29 AM   #2
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Duplicate thread

http://www.mobileread.com/forums/showthread.php?t=49981
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Old 07-01-2009, 02:20 PM   #3
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Quote:
Originally Posted by Elsi View Post
The price of £189 makes it a cheaper alternative to the Sony Reader, and it supports ePub and Adobe formats -- suitable for the e-books being sold on Borders website....
Ummm except that my wife's just bought a Sony Reader from WHSmith's for £179. And there's some suicidal pricing on Borders website e.g. "Nothing to Lose" - last years Lee Child - yours in ePub for £17.99, or in hardback for £14.39

Hope they're making a decent margin on the reader 'cos I don't think they'll sell a lot of eBooks...

Cheers, Pete
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Old 07-04-2009, 12:46 PM   #4
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Quote:
Originally Posted by petermillard View Post
Ummm except that my wife's just bought a Sony Reader from WHSmith's for £179. And there's some suicidal pricing on Borders website e.g. "Nothing to Lose" - last years Lee Child - yours in ePub for £17.99, or in hardback for £14.39

Hope they're making a decent margin on the reader 'cos I don't think they'll sell a lot of eBooks...

Cheers, Pete
I also just bought Sony 505 from WH Smith online - with an additional free £10 voucher for e-Book purchase. Strange thing is - there are crazy (high) prices still going on eBay for 2nd hand 505's!!

Cheers
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