|07-01-2009, 10:24 AM||#1|
Join Date: Jan 2008
Location: Texas, USA
Device: Kindle; Sony PRS 505; Blackberry 8700C
Borders UK introduces new reader
On the last day of June, Borders UK announced a new reader for the UK market. Named "Elonex ebook", the device can be purchased in all of the chain's stores. The price of £189 makes it a cheaper alternative to the Sony Reader, and it supports ePub and Adobe formats -- suitable for the e-books being sold on Borders website.
Peter Newbould, commercial director at Borders, said: "... by launching the Elonex e-book at a retail price of £189, making it available in all of our UK stores and ensuring it is easy to shop the 45,000 titles at www.borders.co.uk, we hope to bring new customers into the market."
Please join the ongoing discussion here --> http://www.mobileread.com/forums/showthread.php?t=49981
Last edited by Elsi; 07-01-2009 at 11:11 AM.
|07-01-2009, 10:29 AM||#2|
Turn Down The Heat!
Join Date: Feb 2009
Location: Durham, NC
Device: Every Kindle Ever Made & To Be Made + Kobo Aura + Nexus7.2!
|07-01-2009, 02:20 PM||#3|
Join Date: Aug 2007
Location: London, UK
Device: iPad, iPhone, K3 & Amazon - between them they cover my needs.
Hope they're making a decent margin on the reader 'cos I don't think they'll sell a lot of eBooks...
|07-04-2009, 12:46 PM||#4|
Join Date: Jul 2009
Device: Sony PRS-505
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