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Old 05-21-2009, 03:58 PM   #1
Kris777
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Amazon Buys iPhone E-Reader App Maker

http://www.internetnews.com/mobility...+App+Maker.htm

Amazon Buys iPhone E-Reader App Maker
In a bid to extend e-reader reach beyond Kindle, the mega-etailer scoops up firm behind the most popular eBook reader application for Apple's iPhone.

Amazon now controls the two top e-book applications for the Apple iPhone, following its acquisition of Stanza developer Lexcycle -- a move that extends the e-tailing giant's reach in the e-reader market beyond its own Kindle.

Lexcycle's free Stanza app for Apple's (NASDAQ: AAPL) iPhone and iPod touch claims more than 1 million downloads. The app provides access to a catalog of about 100,000 e-books in the open ePub format, which isn't supported by Amazon's (NASDAQ: AMZN) digital reader device, the Kindle.

"It's very early days for e-books and we believe there is a lot of innovation ahead of us," an Amazon spokesperson told InternetNews.com. "Lexcycle is a smart, innovative company and we look forward to working with them to innovate on behalf of readers. Lexcycle will maintain its business model while continuing to innovate as new opportunities arise."

She declined to comment on financial terms of the deal.

Any ideas what price Amazon paid for it?

Last edited by Kris777; 05-21-2009 at 04:03 PM.
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Old 05-21-2009, 04:03 PM   #2
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Can anybody look up the word 'monopoly' on their Kindle dictionary and tell me if it takes you to the Amazon.com storefornt.
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Old 05-21-2009, 05:28 PM   #3
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Old news. There's already a thread here. For a moment there, I thought Amazon bought eReader, too, which is FictionWise's (now owned by Barnes & Noble).
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Old 05-22-2009, 12:38 AM   #4
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Originally Posted by Moejoe View Post
Can anybody look up the word 'monopoly' on their Kindle dictionary and tell me if it takes you to the Amazon.com storefornt.
I'm usually very jumpy when it comes to monopoly-issues or any kind of market abuse but don't know here... It's their product, they have plenty of competitors including this giant called Sony and Amazon hardly even close to taking over the ebook market - I think it's more than logical they want to secure multiple channel for their products, the ebooks (no, Kindle is just a delivery platform, a device for consumption, on the long run their real bread-n-butter is the software here.)
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Old 05-22-2009, 01:48 AM   #5
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and I think to myself how someone can read a book on an iphone
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Old 05-22-2009, 09:19 AM   #6
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and I think to myself how someone can read a book on an iphone
Easy. Like everything different, it just takes getting used to.
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Old 05-22-2009, 09:50 AM   #7
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Well, I used to read on my Sony Ericsson T68i so the iPhone's actually a step up.
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Old 05-24-2009, 02:16 AM   #8
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and I think to myself how someone can read a book on an iphone
Actually I have no problem doing it. Some people just have oversensitive eyes. I just turn down the brightness and it doesn't bother me at all.
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