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Old 05-19-2009, 05:55 AM   #1
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Amazon prepares for 'textbook e-reader wars'

Amazon prepares for 'textbook e-reader wars'

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Schnittman highlighted the importance of the higher education market - one that has "consistently rejected all previous digital attempts", which he described as being "made up of the most wired, wireless, trend-setting, trend-following, advertising-influencing, advertising target audience in the world".
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Old 05-19-2009, 06:31 PM   #2
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He must meant the most instable, party-oriented, most often trashed-wasted-high audience who, if reads, mostly interested in online stuff (or printed ones that's unavailable in electronic format.)
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Old 05-19-2009, 06:42 PM   #3
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Heh, while the textbook market certainly has captive audience, the most active book-purchasers are a bit beyond college age

See The Book Publishing Industry

and

Book Purchasing by Adults

Last edited by Sonist; 05-19-2009 at 06:46 PM.
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